In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Mark interviews Susan from ADPlenty, a dynamic franchise in the advertising and marketing sector. Susan shares the story of ADPlenty’s growth, how they’ve developed a unique approach to helping businesses build effective marketing strategies, and the importance of leveraging local knowledge through franchising. They discuss the key factors behind ADPlenty's success, the challenges of scaling a marketing franchise, and the future of the industry in a rapidly changing digital world.

If you're looking for insights on franchise expansion in the marketing field or how to build a strong, adaptable business model, this episode is a must-listen!

Connect with Susan here: https://www.linkedin.com/in/susanpoulsen/?originalSubdomain=dk

Find out more about AdPlenty: https://www.adplenty.io/

And connect with Coconut Marketing here: https://www.coconut.marketing

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Steph speaks with Lee Roberts from The Greenshield Group about their exciting journey in the clean renewable energy sector. Lee shares how Greenshield Group is helping to shape the future of energy by providing sustainable solutions, and the role their franchise model plays in expanding access to renewable energy services. From the challenges of entering a fast-evolving industry to the rewards of driving positive environmental change, Lee offers valuable insights into the growth of a franchise in the energy space.

Whether you're interested in the energy sector or exploring franchise opportunities in sustainability, this episode is packed with expert advice on building a purpose-driven brand and thriving in the renewable energy market.

Connect with Lee here: https://www.linkedin.com/in/lee-roberts-575bb5123/?originalSubdomain=uk

Find out more about Greenshield Group: https://greenshieldgroup.co.uk/become-a-franchisee/

Connect with Coconut Marketing: https://www.coconut.marketing

In this special episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, we’re joined by Adam Lovelock from Coconut Marketing and special guest Mark Whitwood, founder of Active Sports. Dive into the story of Active Sports, which began its journey in 2005 as Active Soccer, as Mark shares the evolution of his franchise from local soccer training to a thriving, nationwide sports franchise. Adam and Mark discuss the highs and lows of the franchising journey, key lessons learned over the past 20 years, and how Active Sports has continuously adapted to meet the changing landscape of youth sports and recreation.

Whether you’re a franchising veteran or just starting out, tune in for inspiring insights and practical advice on scaling, rebranding, and innovating within the franchise world.

You can connect with Mark here: https://www.linkedin.com/in/mark-whitwood/?originalSubdomain=uk

And find out more about Active Sports here: https://www.activesportsgroup.co.uk/

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Steph sits down with Martyn from Cafe2U to delve into his inspiring franchising journey. Martyn shares the story behind Cafe2U, revealing how he grew the mobile coffee franchise into a beloved brand that brings quality coffee to people on the go. They discuss the secrets behind crafting the perfect cup, building a loyal customer base, and the unique challenges and rewards of running a mobile franchise.

Tune in to discover valuable lessons on brand growth, customer connection, and the art of making great coffee that stands out in the competitive franchise landscape. This episode is a must-listen for aspiring franchisees and coffee enthusiasts alike!

Connect with Martyn here: https://www.linkedin.com/in/martyn-ward-77791110/?originalSubdomain=uk

Find out more about Cafe2U here: https://www.cafe2u.co.uk/

Connect with Coconut Marketing: https://www.coconut.marketing

Welcome to The Franchise Marketing Show, where hosts Mark and Adam dive deep into the ever-evolving world of franchise marketing. In each episode, these seasoned experts explore how franchise marketing strategies have transformed over the past few years, analyzing the shifts in consumer behavior, digital marketing trends, and innovative branding approaches that are reshaping the industry. They tackle topics like the impact of remote work on franchise operations, the rise of digital-first campaigns, and the new tools that franchises are using to stay connected and grow in a decentralized, home-based business environment.

Whether you’re a franchise owner, marketer, or simply curious about the franchise landscape, join Mark and Adam each week to stay informed and inspired on the latest trends, challenges, and opportunities in franchise marketing.

In this episode of The Franchise Marketing Show, hosts Mark and Adam from Coconut Marketing delve into the ins and outs of franchise listing sites. They explore what these platforms are, how they function, and whether they genuinely offer value for franchises aiming to broaden their reach. Are these sites an essential part of your marketing strategy, or are there more effective alternatives available? Tune in to uncover the advantages and drawbacks, hear practical insights, and learn how to make well-informed decisions that align with your franchise’s growth objectives. Whether you’re new to franchising or a seasoned professional, this episode provides invaluable advice on optimising your marketing efforts.

Welcome to the latest episode of the Franchise Marketing Show! Join Mark and Adam from Coconut Marketing as they dive deep into the exciting world of video in the franchise sector. In this episode, they discuss the transformative role of video content and how it is reshaping franchise marketing strategies.

Topics Covered:

Whether you're a franchise owner, marketer, or simply interested in the future of video marketing, this episode is packed with valuable insights and practical tips.

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In this episode of The Franchise Marketing Show, Mark and Adam discuss a recent Linkedin post by franchise behemoth Sean Goldsmith in which he stated that Google's new AI search tool is driving down leads on franchise websites.

This could be catastrophic for a lot of businesses and content creators, but could it also lead to opportunities or a change in how things work?

Welcome to The Franchise Marketing Show! In this exciting episode, Steph from Coconut sits down with Aaron Britton from NatWest to delve into his inspiring franchising journey. Aaron shares his experiences, challenges, and successes in the world of franchising, offering valuable insights for aspiring entrepreneurs and seasoned business owners alike.

Welcome to The Franchise Marketing Show! In this engaging episode, Mark from Coconut sits down with Abrar Aziz from Brgr Lab to explore his dynamic franchising journey. Abra shares his story, insights, and the strategies that have driven the success of Brgr Lab, providing invaluable advice for both budding entrepreneurs and established business owners.