In the US, franchise brokers sell more franchises than almost any other lead source. In the UK, the model barely exists. So what are we missing?In this episode of Walking with Walfinch, recorded live in Las Vegas, we sit down with Red Boswell, President of IFPG — the International Franchise Professionals Group. IFPG is the world's largest franchise consulting and brokerage network, with around 700 independent consultants and over 600 contracted franchise brands. Red explains exactly how the broker model works, what it costs, why it carries less financial risk than almost any other franchise development channel, and why UK franchisors should be paying attention.