In early 2020, I changed my Florida voter registration from Independent to Democrat in order to vote for Bernie Sanders in the Democratic presidential primary. A few months after he lost, I changed my registration back to Independent.
This was not an exercise in sore-loserdom, but rather, something more pressing: avoiding embarrassment. Voter information is public in Florida and, around that time, an angry commenter on Twitter called me a Democrat and produced my voter file as proof.
Of all the slurs ascribed to me in my years as a journalist—libtard, commie, faggot, just to name a few—Democrat is by far the most humiliating, because it implies that I am not only a libtard, a commie, and a faggot, but also an unprincipled one, who, like the Democratic Party, believes in nothing at all.
The truth is, I can’t think of a single male friend who self-identifies as a Democrat. Perhaps this is because I’ve spent most of my adult life in the deep-red Florida Panhandle. Or maybe it’s because my friends didn’t go to elite colleges, if they went to college at all. Whatever the case may be, even the ones who still vote Democrat admit to doing so only with a bit of embarrassment in their voices, and all of them happen to be gay. None of my straight male friends, to my knowledge, have voted for a Democrat since Bernie. If they have, they are closeted about it.
So I was not surprised to learn recently that the Democratic Party plans to spend $20 million on a project called “Speaking with American Men: A Strategic Plan.” Like Margaret Mead observing the grass-skirted natives in Samoa, notebook in hand, Dems plan to study the “syntax, language, and content that gains attention and virality” in online male spaces, according to a plan obtained by The New York Times.
It’s money well wasted. The Democrats have been losing the support of young men like me for years. Why? Let me tell you from my perspective as someone the Democratic Party once won and lost.
The first is the Democratic Party’s demonization of white men, ostensibly in the service of “social justice.” As Rod Dreher put it in The Free Press earlier this week, “Think what it must be like to be a white boy growing up in a culture that tells you that you are what’s wrong with the world. You are not only demonized by cultural elites and institutions—not because of anything you believe or have done—but because of who you are.”
The second, and related reason, has to do with the Democratic Party’s embrace of an extreme version of identity politics. General respect for minorities is one thing; deification is quite another. People will tolerate many things, but secondhand embarrassment is not one of them, which is what most men (and many women, I suspect) feel when they hear a land acknowledgment, a “fat activist” screaming about privilege, or any of the other corny displays we’ve been subject to over past years. More concretely, the Democratic Party’s embrace of the most extreme goals of the trans movement, such as allowing children to transition or for transwomen to participate in women’s sports, strikes many men—even a lot of gay ones, including me—as insane.
The Democratic Party seems to have caught on to the problem—at least rhetorically. Take the Democratic strategist who admitted to the Times that the party had “lost credibility by being seen as alien on cultural issues.” Wannabe Democratic front-runners are already pivoting and memory-holing, whether it’s Pete Buttigieg taking the pronouns out of his Instagram bio, or Gavin Newsom becoming a podcaster and falsely claiming that nobody ever said Latinx (a word he used himself).
But the Democratic Party’s great de-wokening won’t be enough to regain the trust of the young men it’s lost. The failed Kamala Harris campaign, for all its flaws, did not run on “wokeness”—it largely avoided social issues, apart from legal access to abortion, which most men support. The Harris campaign’s greatest failure is that it ran on nothing at all. Ask yourself: What does the Democratic Party actually stand for—and, crucially, stand against? An inability to name an enemy, apart from Trump and the Republicans, or articulate a vision of the future, has turned the Democratic Party into vanguards for a political and economic establishment that people already perceive as a failure.
If Democrats want to win back young men, they cannot promise reform. They have to admit what Americans already feel is true: that there is something that’s going very wrong with this country—and it’s time to radically change it.
Trump knows this. He leaves you in no doubt as to who his enemies are, and they happen to be some of the most unpopular people in the country: a governing elite in both parties who have gotten all the big calls wrong.
The success of Bernie Sanders with young men is a testament to this winning strategy.
I was drawn to Sanders in 2016 because of his message, which was that Americans had been screwed—not just by Republicans, but by the Democrats as well—the party that refused to punish the Wall Street executives who nearly brought down the financial system in 2008, and who preferred to dine with the country’s oligarchs instead of attacking them. Democratic administrations were just like Republican ones: Heads didn’t roll. The rich got richer. The poor were forgotten. And nothing ever fundamentally changed.
I was 20 years old in 2016, when the Democratic Party was rigging the primary season to ensure that Sanders was not the nominee. I was working two jobs with no health insurance, and preparing to take out thousands of dollars in student loan debt to make the mistake of going to college. I will never forgive the Democratic Party for telling me that I was a sexist pig for not sacrificing the long-shot possibility that Sanders could give me—and lots of men just like me—a better life on the altar of Hillary Clinton’s political ambitions.
In 2020, four years after Hillary lost to Trump, Joe Rogan, the country’s most popular podcaster, said he would “probably vote for Bernie” because Sanders “has been insanely consistent his entire life.” In response, establishment Democrats like Joe Biden and their allies in the liberal media deployed the same playbook as in 2016, demonizing Rogan and condemning him as a David Duke–level bigot for saying that transgender women shouldn’t play female sports. Bernie was supposed to join in the condemnation. He didn’t.
Bernie is especially popular in the young male media ecosystem that the Democrats are so eager to break into. “During this election the podcast space, which the Democrats largely avoided, they started to label us the podcast bros and said we were sexist and we were racist and bigoted,” the comedian Andrew Schulz said to—who else?—Bernie Sanders on his massively popular podcast Flagrant last week. “It’s almost like it’s the exact same strategy to get you out of there.”
Bernie agreed, and noted that he, like many of his colleagues, believed all forms of bigotry needed to be eliminated and that liberal Democrats talk about this issue “all the time.” Bernie said, “And then you get into what we call ‘identity politics.’ ”
Bernie continued, imitating liberal Democrats, “Oh, you’re black, you’re wonderful, you’re gay, you’re the greatest human being on earth.”
Schulz and his crew cackled—you’re gay, you’re wonderful sounds hilarious in Bernie’s old Brooklyn accent.
Bernie continued. “You’re gay, that’s fine, who cares? But what do you stand for?” And then he returned to making the case for universal healthcare. In a subsequent podcast appearance with radio DJ Charlemagne tha God, Schulz and his co-hosts all agreed that, as Schulz put it, “The Democrats’ pivot should be to go more socialist.”
Not all Democrats will agree with Bernie’s economic populism, but moderates watching him pack arenas on his “Fighting the Oligarchy” tour must realize that they need to find something beyond running ever so slightly more to the center if they are going to stand a chance. (And no, it isn’t “abundance,” because I’ve read the book and still have no idea what it means.)
What young men want is someone who’s willing to let them fight for themselves—together. Economic populism allows for that without turning into a sinister form of identity politics.
This cannot be accomplished without naming an enemy—and it can’t just be the billionaires that Democrats happen to dislike because they supported Trump, like Elon Musk. It has to be the system that allows people to accumulate more wealth than they can ever spend in a country where people die from lack of healthcare. And Democrats have to promise more than tepid reforms around the edges.
Forget everything else. If Democrats want to win back people like me, they need to go to war with the rich. They should have started yesterday.
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