The Freedom Experience with Jean Moncrieff

In this episode of The Freedom Experience® Podcast, I sit down with renowned entrepreneur and author Shannon Byrne Susko. Shannon, the creator of the Metronomics framework and author of several best-selling books, has revolutionized how businesses execute their growth strategies. Widely recognized for her leadership and innovation, she has earned accolades, including being named one of Canada's Top 100 Most Powerful Women multiple times. In our conversation, we explore her journey from being a desperate CEO to achieving multiple life-changing exits and how those experiences inspired the creation of Metronomics and the 3HAG (Three-Year Highly Achievable Goal). A system that unites teams and drives business success.

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The Power of Focus
Shannon highlights how staying focused on what you want—both personally and professionally—is crucial for success. It’s this focus that guided her and her team through periods of desperation and toward strategic growth.

Coaching as a Game Changer
Shannon attributes much of her success to the coaches who guided her throughout her career. She emphasizes the importance of being coachable and having a support network to remove blind spots and push you to grow.

3HAG Brings Strategy to Life
Shannon introduces the concept of the Three-Year Highly Achievable Goal (3HAG), explaining how this framework makes long-term goals tangible and keeps teams focused on actionable steps. It turns abstract ideas into realistic milestones that drive growth.

The Human Side of Strategy
Beyond strategy and execution, Shannon talks about how leadership and culture must align with the company's vision. A cohesive team that learns together wins together. This human element is what makes the 3HAG so effective.

Cash System & Financial Clarity
Shannon underscores the importance of a clear cash system within Metronomics, helping businesses understand how to generate the necessary cash flow through strategic decisions and forecasting.

In this episode of The Freedom Experience, I sit down with Mackey McNeill, a trailblazing entrepreneur and financial expert, to explore the challenges faced by business owners and the critical role of financial planning in business success. Mackey shares her unique journey of building a successful business, the importance of intention in achieving business goals, and how fear can drive poor decision-making for entrepreneurs.

As the founder of Mackey Advisors, a CFO firm for fast-growing businesses and those striving for intentional growth, Mackey brings more than just numbers to the table—she brings heart, purpose, and decades of experience helping business owners thrive.

A CPA, PFS, and the award-winning author of The Prosperity Playbook and The Intersection of Joy and Money, Mackey has guided thousands of entrepreneurs through the ups and downs of building a successful business. Her insights have appeared in INC Magazine, The Wall Street Journal, The New York Times, and Money, to name a few.

Mackey Advisors isn’t just another financial firm. It was one of the first certified B Corps in its region, a four-time Real Leaders Impact Award winner, and even earned a place on the INC 5000 in 2022. In 2023, they added the INC Power Partners award to their accolades—a testament to their commitment to helping businesses grow with intention.

When she's not helping others find prosperity, Mackey is living hers—spending time at her permaculture homestead, RedSunflower Farm, where she loves to cook straight from her garden, wander the woods, and cherish moments with her grandchildren.

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Mackey introduces her innovative framework that empowers entrepreneurs to make data-driven decisions through integration and strategic planning. She also emphasizes the importance of building a team capable of running a business independently. She shares how this allowed her to step away from daily operations and focus on long-term growth. The conversation touches on leadership, succession planning, and maintaining core values in scaling a business.

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In this episode of The Freedom Experience® Podcast, I sit down with Tom Walter, Founder, CEO, and Chief Culture Officer at Tasty Catering. Tom is a true serial entrepreneur, having grown Tasty Catering from its humble beginnings as a Chicago hot dog stand into one of the top four catering companies in Chicago, with group revenues surpassing $85 million.

Tom's story is one of transformation, driven by a deep belief in the power of relationships, culture, and people. In this conversation, we dive into the cultural revolution that took place at Tasty Catering in 2005, when two young employees challenged Tom’s leadership style. Their call for change was the catalyst for a complete turnaround, resulting in a more people-centered, values-driven company that continues to thrive.

Tom shares how hitting rock bottom, both personally and professionally, forced him to rethink how he led the business. With a renewed focus on fostering an entrepreneurial spirit within the team, Tasty Catering went from $2-3 million in revenue to $85 million today.

The driving force?

Tom's emphasis on understanding people’s skills, creating a values-based culture, and removing workplace "disruptors" that prevent employees from performing at their best.

One of the standout concepts we discuss is the idea of "entangled employees"—people who are deeply woven into the fabric of the company and who think and act like owners. Tom shares how empowering his team to take responsibility for their own areas of work and decision-making has led to innovation and incredible growth, especially during challenging times like COVID-19.

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This episode is a must-listen for any entrepreneur or business leader looking to transform their company culture and foster an environment where employees thrive and contribute at their highest potential.

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These books and thought leaders play a significant role in shaping Tom Walter's leadership philosophy and the culture at Tasty Catering.

In this Episode

Glen Dall shares his journey from working on an assembly line to becoming the CEO of a publicly traded company. Starting in the automotive industry, he faced setbacks, returned to school, and transitioned into the food marketing industry. As CEO, he turned the company around by focusing on customers, supporting the sales team, and cutting costs, but eventually left due to conflicting visions with new investors.

Glenn then became a business consultant and scaling-up coach, helping other CEOs avoid the CEO Doom Loop—a cycle of poor decisions and micromanagement driven by fear and lack of accountability. Recognizing signs like taking over tasks and lack of communication, CEOs can build strong leadership teams, focus on vision, core values, and culture, and use clear business frameworks, peer groups, and coaches to navigate challenges and drive growth.

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He is also a contributing editor to the book "ROCK & SAND PREMIUM EDITION: A Practical Insight to Business Growth

His expertise in accountability is captured in another book he contributed to, "Creating A Culture of Accountability: A Gravitas Impact Monograph.".

Graham Steven, CEO and co-founder of bizval discusses the importance of business valuations for small business owners and how bizval aims to make valuations more accessible. He shares his personal journey to entrepreneurship and the inspiration behind creating bizval.

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The Freedom Experience Show

Valuations are crucial for small business owners to understand their company's current value and strategically plan for future growth and success.

The five pillars of a valuable business are: developing owner independence, establishing effective systems and processes, focusing on cash profits and sustainable growth, having a deep understanding of the customer, and managing working capital efficiently.

How bizval integrates three valuation methods—discounted cash flow, earnings multiples, and net asset value—to deliver a comprehensive and precise business assessment.

Partnering with bizval offers business owners valuable insights and guidance on how to enhance their business's value and optimize it for future opportunities.

How partnering with Bizval provides business owners with valuable insights and guidance to enhance their business's value and prepare for future opportunities.

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Procrastination has plagued us since the dawn of time. In this episode, I share some insights on understanding why we procrastinate and tips for taming your procrastination demons. If you enjoy this episode and it inspired you somehow, I’d love to hear about it and know your biggest takeaway.

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When it comes time to sell your company, marketing will play a bigger role than you might suspect.

In this episode, I share how marketing is key to your exit strategy and how it demonstrates the potential for scale to an acquirer.

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Haruki Murakami writes, “Pain is inevitable. Suffering is optional”. If you aren’t careful, suffering can lead you to a premature exit.

In this episode I reflect on some of the thoughts I’ve had since selling my business, and why you should conduct some thought experiments before selling too.

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With so many “me too” businesses out there, finding your ‘uniqueness’, has never been more important. It’s essential for building a sustainable competitive advantage and the foundation of a great business.

In this episode, I share four simple frameworks to help you create some uniqueness in your business.

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So, if you are thinking about selling your business. You’ve seen the websites for the big, national brokers, but you’ve also heard some horror stories from friends about their experiences. The right broker can make selling a business less painless, but you need to choose wisely…

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