Welcome back to the Embodied Baddie Podcast. This week, Chrystal sits down with her friend Jordynn Tomberlin — a former boutique owner turned social media strategist whose rise has been anything but traditional. Jordynn brings the kind of honesty, real-life experience, and zero-ego wisdom that every entrepreneur needs in their corner.

Together, they go deep into what it really takes to build a business that feels good, works for your life, and stands out because it’s rooted in who you actually are.

• The evolution of a real baddie. Jordynn opens up about shifting from “doing business the way she thought she should” to creating work that gives her freedom, alignment, and genuine joy.
• Collaboration as a power-move. Hear how letting people in, trusting support, and releasing the lone-wolf mentality completely changed the way Jordynn grows her business.
• Why authenticity always outperforms imitation. Jordynn breaks down how real, unfiltered content routinely outshines curated trend-chasing — with client examples that will have you rethinking your feed.
• The vulnerability-growth loop. Chrystal and Jordynn share the moments that cracked them open, pushed them forward, and helped them show up happier in their businesses and homes.
• Connection over perfection. Learn why “relatable over perfect” is the new strategy that actually creates community, loyalty, and momentum.

• The clarity to define what success means for you, not what you’ve been told it should look like.
• A nudge toward delegation, collaboration, and building the kind of team that amplifies your strengths.
• Permission to stop polishing every corner of your life and business — your people want you, not the performance of you.
• A reminder that taking care of yourself outside of work fuels everything you do inside of it.
• Encouragement to experiment, try things before you’re “ready,” and document the messy middle that actually makes people root for you.

This conversation is warm, honest, and overflowing with the kind of energy that makes you rethink how you’re showing up in your business. If you’ve been craving more authenticity, more ease, and more connection — this one is for you.

Follow her journey on Instagram and TikTok @JordynnTomberlin and explore her magic at @CreateSocialMagic.