Welcome back to the Embodied Baddie Podcast. This week, Chrystal sits down with her friend Jordynn Tomberlin — a former boutique owner turned social media strategist whose rise has been anything but traditional. Jordynn brings the kind of honesty, real-life experience, and zero-ego wisdom that every entrepreneur needs in their corner.

Together, they go deep into what it really takes to build a business that feels good, works for your life, and stands out because it’s rooted in who you actually are.

• The evolution of a real baddie. Jordynn opens up about shifting from “doing business the way she thought she should” to creating work that gives her freedom, alignment, and genuine joy.
• Collaboration as a power-move. Hear how letting people in, trusting support, and releasing the lone-wolf mentality completely changed the way Jordynn grows her business.
• Why authenticity always outperforms imitation. Jordynn breaks down how real, unfiltered content routinely outshines curated trend-chasing — with client examples that will have you rethinking your feed.
• The vulnerability-growth loop. Chrystal and Jordynn share the moments that cracked them open, pushed them forward, and helped them show up happier in their businesses and homes.
• Connection over perfection. Learn why “relatable over perfect” is the new strategy that actually creates community, loyalty, and momentum.

• The clarity to define what success means for you, not what you’ve been told it should look like.
• A nudge toward delegation, collaboration, and building the kind of team that amplifies your strengths.
• Permission to stop polishing every corner of your life and business — your people want you, not the performance of you.
• A reminder that taking care of yourself outside of work fuels everything you do inside of it.
• Encouragement to experiment, try things before you’re “ready,” and document the messy middle that actually makes people root for you.

This conversation is warm, honest, and overflowing with the kind of energy that makes you rethink how you’re showing up in your business. If you’ve been craving more authenticity, more ease, and more connection — this one is for you.

Follow her journey on Instagram and TikTok @JordynnTomberlin and explore her magic at @CreateSocialMagic.

This one’s for the woman who’s finally ready to stop being the supporting character in everyone else’s story. 

In this episode, we’re diving into the hero’s journey—but not the kind with dragons or magic swords. We’re talking about your life. Your messy, beautiful, plot-twisty, glow-up-in-progress life. Because guess what? You’re the main character, and it’s time you started acting like it.

• Claim Your Spotlight: You are not background energy, okay? You are the one the story revolves around. When you remember that, everything shifts—from how you show up to how you handle life’s plot twists.
• Turn Chaos Into Character Development: The hard stuff? It’s not punishment—it’s the montage before your next level. Every challenge is sculpting you into the woman you’re becoming.
• Own the Duality: The light and the dark make the story worth watching. You don’t have to skip the messy middle to get to the magic ending.
• Find Your Crew: Every hero has helpers. Mentors, ride-or-dies, people who remind you who TF you are when you forget. You were never meant to do this alone.

You’ll hear personal stories, real talk, and some “oh damn” moments as we map our lives through the lens of the hero’s journey. From body image struggles to radical self-trust—this one’s packed with the kind of perspective that makes you want to pour a glass, grab your journal, and start rewriting your story.

1. Reframe the Plot: Look at a past challenge and ask, What did this chapter teach me?
2. Strengthen the Cast: Text someone who’s been part of your growth arc and tell them how much they mean to you.
3. Say Yes to Expansion: Join a community, take a class, start the thing. Heroes take action, not just notes.
4. Share the Story: When you speak your truth, you give others permission to rise too.

The story isn’t over, babe—it’s just getting juicy. You are the hero. The main character. The woman who turns every breakdown into a breakthrough. So grab your crown, rewrite the script, and remember: this chapter? It’s the one where everything starts to change.

🎧 Tune in and let’s make your life the kind of story you can’t stop rereading.

Welcome to The Embodied Baddie Podcast — where we ditch the hustle-for-your-worth narrative and talk about what it really takes to create a life and business that feels as good as it looks.

This week, I’m joined by Sara Durcholz, founder of JO+CO, who has been in the retail game since she was just 25. Her story isn’t the typical “grow bigger, scale faster” kind of story you hear in the business world — it’s one of stopping, reflecting, and redefining success on her own terms.

Sara opens up about the trap of chasing outside validation, what burnout taught her, and how giving herself permission to pause became the most powerful move she’s ever made. Together we dive into what it actually looks like to:

✨ Build a brand rooted in body positivity and self-love (not just pretty clothes).

✨ Step back when the old version of “success” stops working.

✨ Let authenticity lead the way — even when everyone else is shouting about more, more, more.

✨ Embrace change without guilt, and find joy in creating again.

✨ Model a new way of living and leading for the next generation.

This conversation is part permission slip, part truth bomb, and part reminder that you’re allowed to stop chasing and start being.

Links & Connections:

• Follow Sara on Instagram: @saradurcholz 
• Follow JO+CO on Instagram: @joandco
• Shop JO+CO: shopjoanco.com
• Let’s hang out: @theembodiedbaddie

If you’re tired of the same old “scale without stress” soundbites, this one’s for you. Press play, take a breath, and let’s talk about finding power in the pause.

Sara Durcholz is a multi-passionate entrepreneur, brand strategist, and mom who knows what it means to juggle ambition, creativity, and real life. As the founder of JO+CO and a consultant for aesthetic-driven brands, she’s built a career on blending strategy with style — creating brands that connect on a deeper level and stand out in the market. Her work is rooted in authenticity, creativity, and a belief that business should feel as good as it looks.

Balance is overrated. Capacity is everything.

In this episode, I flip the script on what it really takes to “do it all” without burning out. Spoiler: perfect balance doesn’t exist—but expanding your capacity absolutely does.

Whether you’re running a business, managing a team, or juggling family and personal goals, the goal isn’t to split yourself evenly between it all. The goal is to build the energetic, emotional, and mental capacity to hold more without it breaking you down.

Here’s what we dive into:

• The truth about “balance” (and why chasing it keeps you stuck).
• How to spot and seal the energy leaks draining your power.
• Why self-care isn’t optional if you want to sustain big moves.
• My rotate your focus method—because you don’t need to juggle everything at once.
• Real-life stories from me and my clients about how capacity shifts change everything.

💡 You’ll walk away with practical steps for auditing your life, setting boundaries, and freeing yourself from what no longer serves you—plus a fresh perspective on how to actually thrive with all the things on your plate.

This isn’t about shrinking your life down so it’s easier to manage. It’s about expanding your capacity so you can hold more joy, more success, and more freedom—without the overwhelm.

✨ If this episode hits home, subscribe, leave a review, and share it with another baddie who’s ready to expand her capacity. And come connect with me on Instagram—I’d love to hear your biggest takeaway.

This week on The Embodied Baddie Podcast, I’m joined by one of my favorite humans—Stephanie, boutique owner, real estate pro, and all-around powerhouse who’s no stranger to the wild ride of entrepreneurship.

We talk about what it really means to build a business that fuels you—not just financially, but emotionally and spiritually. From rebranding her shop to navigating personal grief, Stephanie opens up about the messy, magical moments behind her biggest growth year yet.

If you’ve ever struggled with delegation, balancing creativity with operations, or trying to keep going when life punches you in the gut—this one is for you.

Pivot with Purpose

Steph shares how moving to a small town inspired her to shift her boutique’s focus—and why listening to your customers matters way more than sticking to the original plan.

The Power of Focused Growth

Hear how consolidating her two shops into one bigger location led to her best sales year (yep, even while navigating some really hard personal stuff).

Creativity vs. Operations

We talk about that constant tension—wanting to stay in your zone of genius while still keeping things running smoothly—and how Steph makes it work.

Joy as Strategy

If it drains you, it doesn’t belong in your business. Period. Steph and I talk about why prioritizing what lights you up is the most underrated success strategy.

Delegating Without Losing the Magic

We explore how Steph is learning to hand off more while keeping the heart of her brand alive.

Business + Grief = Complexity

Steph opens up about losing her mom and how that grief shaped her business decisions—and how community helped her hold it all.

Creating a Haven

With a rebrand on the horizon, Steph’s turning her shop into more than a boutique—it’s becoming a space for connection, community, and coffee.

1. Check Your Alignment – What’s lighting you up in business? What’s draining you? Be honest.
2. Ask Your People – Your next move might already be living in your customers’ feedback.
3. Delegate Wisely – Protect your creative energy by letting go of what you don’t need to control.
4. Be Willing to Evolve – Pivot, rebrand, shift. It’s allowed. Especially if it brings you back to joy.
5. Let Support In – Your business isn’t separate from your life. When it gets hard, don’t isolate.

Follow Stephanie on IG at @secondhalfsteph and keep an eye out for her new website: shopwillowandelm.com.

Want more stories like this? Come hang out with me on IG at @theembodiedbaddie or visit chrystalrose.com for more ways to grow, connect, and thrive in community.

If this episode gave you something real, share it with a friend, leave a review, and stay tuned for more honest convos with women who are doing it their way.

Stephanie Campbell Yount has led many lives, but "champion of women" is her favorite.  Stephanie is a certified Somatic Transformation Coach and is nearing completion of her Breathwork Facilitator certification.  She specializes in working with supporting midlife women in rediscovering who they are.   Aside from her coaching work, Stephanie is the founder of Haven, a modern mercantile & coffee bar in her hometown. She holds a bachelor's degree in accounting and a master's degree in public administration, and makes her home with her husband Kent and their children, both human and fur.

In this unfiltered solo episode of The Embodied Baddie Podcast, I’m coming in hot with a truth that might ruffle some feathers: pain is inevitable, but suffering is optional.

If you're feeling stuck in a loop of "why me?" or carrying heaviness long after the moment has passed, this episode is your wake-up call. We’re flipping the script on suffering and reclaiming our power—no more marinating in victim energy when you were made for leadership, healing, and joy.

This is your invitation to stop letting hard moments define you—and start using them to refine you.

Pain vs. Suffering

Learn the critical difference and why one is part of life, but the other is a choice.

Your Mindset Is the Gateway

Drop the “why is this happening to me?” spiral and replace it with questions that actually move you forward.

Self-Talk that Hits Different

Rewire the stories you tell yourself so you can alchemize pain into power.

Growth on the Other Side

Hear how your hardest moments are often the initiation into your next level—if you’re willing to meet them differently.

1. Journaling Prompt: Think about a challenge you’re navigating right now—what’s the story you’re telling yourself? Where can you reclaim power?
2. Reframe It: Pick one “poor me” thought and rework it into something that makes you feel strong, not stuck.
3. Choose Your Hard: Growth is uncomfortable. So is staying stuck. Which version of discomfort are you choosing today?

This episode might sting a little. But it’s offered with deep love and radical compassion—because staying in suffering isn't serving your power, your business, or your future.

🎧 Subscribe, share, and let’s keep showing up for this messy, beautiful, embodied life—together.

In this raw and powerful live coaching episode of The Embodied Baddie Podcast, I’m joined by my friend and former client Shannon Burns, owner of Lush Lane Boutique. What starts as a convo about business direction turns into an honest exploration of identity, money stories, and reclaiming power as an entrepreneur.

Shannon pulls back the curtain on the very real struggles behind running a successful business—self-doubt, family dynamics, pressure to "show up," and navigating a partnership with someone who holds very different beliefs about money.

If you’ve ever felt torn between what’s expected and what feels true, this one will hit home.

Confidence Isn’t Always What It Looks Like

Shannon opens up about the disconnect between how others perceive her and how she feels inside—and why that gap can feel crushing.

Influencer vs. Integrity

We tackle the pressure to play the influencer game and weigh it against doing business in a way that actually feels good.

The Real Cost of Money Stories

From childhood beliefs to relationship tension, we unpack how generational programming can shape how you show up (or don’t) in your business.

Beliefs That Need to Go

I help Shannon identify some of the sneaky subconscious narratives sabotaging her confidence—and we work through how to rewrite them.

The Embodied Edge

Learn how to use your body—not just your brain—to make aligned decisions and avoid burnout.

If you’ve been craving more depth, more realness, and more embodied support in your business journey—you’ll feel right at home here.

💬 Loved this episode? Want to be coached on the show?

Come say hey on Instagram @TheEmbodiedBaddie or visit ChrystalRose.com to learn more about my offers. And don’t forget to subscribe + leave a review if this episode resonated!

What do you do when you’re torn between playing it safe and leaping into the unknown?

In this solo episode of The Embodied Baddie podcast, Chrystal gets real about what it means to be at a crossroads. After a powerful conversation with a long-time client, she dives into the tension we all feel when we’re faced with a big decision: Do I stay where it’s safe… or take the risk that might change everything?

This one’s for you if you’ve been sitting in the “maybe” for way too long. If you’ve been waiting for clarity to strike like lightning. If you know deep down it’s time for a change, but you're not sure what kind.

You’ll walk away with tools to decode your fear, check your motivations, and shift from indecision into full-body clarity.

• You Don’t Need Answers—You Need Clarity: Why Chrystal doesn’t give clients advice, and what she helps them do instead.
• Fear Isn’t the Enemy: How to tell the difference between red flags and expansion.
• Comfort Is a Trap (Sometimes): What happens when safety keeps you from your next level.
• The Real Risk: How staying put can be more dangerous than taking the leap.
• From Hell Maybe to Hell Yes: A new way to move through uncertainty without bypassing your nervous system.

1. Ask Yourself Better Questions: Not “What’s the right choice?” but “What do I truly want to experience?”
2. Name Your Fear: Then ask—what’s underneath it?
3. Get Support: Big decisions don’t need to be lonely. Share with a trusted friend, mentor, or your community.

✨You already have the answers. You just need to listen deeply enough to hear them.