🎙️ Babe, You Don’t Want to Miss This One!

On this episode of the Embodied Baddie Podcast, I sit down with the incredible Ashley Alderson, founder of The Boutique Hub and an absolute powerhouse. Ashley’s been in the trenches of entrepreneurship and come out the other side stronger, wiser, and full of wisdom you NEED to hear. Trust me, you’ll leave this convo feeling inspired, connected, and ready to take on the world—baddie style. 💃

✨ What We’re Talking About:

1. The Magic of Community: Ashley breaks down how small businesses are the heartbeats of their communities and why building a supportive network is a game-changer for success.
2. Superpowers, Activated: What’s your unique magic? For Ashley, it’s communication, and she’s sharing how leaning into your natural gifts can transform your business.
3. Ditching Imposter Syndrome: We’re getting real about self-doubt and how to shut it down. Spoiler: Surrounding yourself with the right people is EVERYTHING.
4. Mental Health is a Priority, Not a Perk: Ashley and I get candid about the emotional rollercoaster of entrepreneurship, from anxiety to identity crises, and why protecting your peace is non-negotiable.
5. Redefining “Having It All”: We’re flipping the script on success. It’s not about doing everything — it’s about doing what lights you up and makes sense for your life.

🌟 Action Steps for Your Inner Baddie:

• Find Your People: Join a community that gets it—whether that’s local, online, or even The Boutique Hub (it’s fire!).
• Own Your Superpowers: Write down what you’re naturally amazing at and ask yourself how you can use it to stand out.
• Set Boundaries Like a Boss: Start saying no to energy-draining tasks and yes to what truly matters.
• Rethink Success: Stop chasing someone else’s dream. Define what success looks like for YOU, babe.
• Invest in Support: Whether it’s a coach, a friend, or a therapist, surround yourself with people who lift you up.

💖 Stay Connected:

• Follow Ashley: Check out @ajalderson for all the wisdom, inspo, and a peek behind the scenes of her amazing work.
• Follow Me: Hang out with me on Instagram @theembodiedbaddie for daily baddie vibes, tips, and updates.
• Subscribe + Review: Love the episode? Leave a review and share it with your fellow baddies. Let’s spread the love and the knowledge!

✨ Babe, this episode is packed with gems, laughs, and real talk. Grab a drink (or your coffee) and hit play — it’s time to step into your next level. 💃

Ashley Alderson combines her love of small business development, fashion, connecting awesome human beings and real-life mom hustles, together every day as a leader in the boutique retail and e-commerce industry. 

Ashley is the Founder of The Boutique Hub, the central connection point of the global retail boutique industry serving 100,000 retailers worldwide.  Inside the Hub, retailers, wholesale brands, and industry service providers connect daily for advanced business education, collaborations, real-time industry data, wholesale buying, live conferences and events, and the opportunity to raise the voice of the industry.  

Recognized as one of the top 10 fastest growing companies in the midwest by INC magazine, and 5 years on the Inc 5000, Ashley and her team at The Boutique Hub are changing the landscape of boutique retail.  Mastering the skill of building community, launches and one of the top Kajabi memberships in the world, Ashley also speaks to how businesses with purpose

Ashley is a mom of three busy kids, Hadley, Easton, and Jayde, wife to her partner in crime (or love as they say), and business partner, Eric.  Besides sharing business strategy daily, she also shares the true behind-the-scenes of what it’s like to be a mom, wife, 7 figure entrepreneur, cancer survivor, agriculture advocate, barrel racer, and casserole connoisseur.

Episode 1: Welcome to the Revamped Embodied Baddie Podcast

🎙️ Let’s Get Into It, Babe!

Welcome back to the Embodied Baddie Podcast — where work/life harmony, fulfillment, and scaling without stress collide. In this kickoff episode, I’m spilling the tea on why we revamped the show and what’s in store for all you powerhouse women entrepreneurs who are ready to thrive, not just survive.

✨ Here’s What You’ll Walk Away With:

1. Why Pausing Is Powerful: Sometimes the biggest breakthroughs happen when you take a step back. I’ll share how hitting pause can bring clarity and alignment.
2. Life in the Grey Zone: Forget the all-or-nothing mindset. Let’s talk about why embracing the in-between can lead to more joy, ease, and sustainable success.
3. Ambition Without Burnout: Burnout is NOT the badge of honor we’ve been taught to wear. I’ll give you actionable strategies to balance your drive with your desire for fulfillment.
4. Redefining Success on Your Terms: More money doesn’t have to mean more hustle. Let’s rewire the way you think about success so it’s sustainable and satisfying.
5. The New Podcast Format: It’s fresh, it’s fun, and it’s so you. Expect inspiring client interviews, solo deep dives with me, and candid convos with my husband, Jeff, as we navigate our new retail business together.

🌟 What’s Coming Up?

• Client Spotlights: Meet real women entrepreneurs who’ve transformed their lives through sustainable scaling and work/life harmony. They’ll share what it means to be an Embodied Baddie.
• Solo Episodes: I’m bringing you my favorite tools, lessons, and behind-the-scenes stories from my journey as a multi-six-figure coach and burnout survivor.
• Candid Chats with Jeff: We’re documenting the highs and lows of starting a new retail business together. Spoiler: It’s equal parts chaos and magic.

💖 Let’s Stay Connected:

• Instagram: Follow me at @theembodiedbaddie for daily inspo and a front-row seat to all the baddie goodness.
• Subscribe + Review: Don’t miss an episode—hit that subscribe button and leave a review to help other baddies find the show!
• Explore More: Need more resources, free goodies, or info about my programs? Head to chrystalrose.com or check out the links in the episode notes.

✨ Babe, remember: Stress is optional. Harmony is the vibe. And fulfillment? That’s the ultimate flex. Let’s get it. 💃

📌 Listen Now: Hit play, and let’s start your transformation—one episode at a time.

Ever wondered how transformational personal growth can truly be? Prepare to be inspired by the remarkable journey of my client, Jocelyn. Overwhelmed and lost, she embarked on a path to self-discovery, healing her deep-rooted traumas and redefining her identity. Leveraging our one-on-one sessions, group programs, and transformative retreats in Italy, she witnessed instant changes, proving the significance of self-investment. Her candid insights will open your eyes to the real potential of taking that leap and investing in yourself.

We also explore the pivotal role of a supportive spouse and how a nurturing relationship fuels personal growth. Jocelyn's story takes a crucial turn when we discuss crisis intervention and how immediate access to professional help can dramatically shift a person's state during a distressing event. Overcoming the fear of financial investment in personal development is a challenge many face, but as Jocelyn shares, the resulting changes were extraordinary. Let her journey motivate you to take that financial leap. Your transformation, like Jocelyn’s, will be proof that every penny invested in oneself is worth it. So, get ready to hear more about this incredible journey and light the spark to start your own.

What if your worth was distinctly separate from your accomplishments? Let me, Chrystal Rose, take you on a journey that attempts to untangle the complicated knot between self-worth and achievements on this episode of Embodied Baddie. We dive into a profound conversation sparked by a question from the Smashing Self-Sabotage mini course, which led to an impassioned talk about the importance of recognizing your inherent worthiness. 

In our discussion, we explore the perilous trap of equating your worth with your successes, drawing upon an imaginary character named Sarah to illustrate this mindset. We delve into how this perspective can affect business owners, emphasizing that you're not selling yourself, but rather a transformation. Discover why accomplishment is just that - accomplishment, and how it's a symbol of your commitment, celebration, and evidence of what you can achieve. So, lend me your ears, open your heart, and let's embrace our inherent worthiness together.

“That catapulted my whole trajectory,” says Sara Workman, one of Chrystal’s legacy clients, about her life-changing experience at Chrystal’s retreat in Italy earlier this year. In today’s conversation, Sara reveals the many ways her life has opened up in the four short months since she bonded with Chrystal and the rest of the group in the beautiful Tuscan hillside.

Once a people-pleaser, Sara has learned to hold firm to her boundaries. After taking a walk with Chrystal, she made a phone call to her “situationship” back in the States, determining how they would move forward together once she got back. She has learned to determine her gut instinct from her thoughts, and following that instinct led to a major move. 

Though she initially assumed she’d be more closed off in a group setting, she felt safe and held by her fellow attendees. Join us to hear her advice for those joining the retreat next year and how they can make the most of it. 

Quotes

• “After our conversations in Italy, I honestly opened up all these different channels in my life–where I was living, with relationships, with work, all kinds of stuff. Now I am in a completely different place in my life in all those different areas, which is really crazy.” (6:38 | Sara) 
• “I've never stepped so far out of my comfort zone. That was the only time we'd ever talked on the phone, when I called him as I'm looking at Italy. It just was so different from my behavior in the past. That alone catapulted my trajectory to where I am now, especially because it made me realize I can have adult, hard conversations and shit still going to be fine.” (15:13 | Sara)
• “Listening to my gut has always been a struggle until I started doing this work with you, and honestly until Italy. I really started actually listening to it and being able to distinguish between whether it was my intuition and my gut, or whether it was just my brain telling me things.” (19:06 | Sara)
• “I know I would do well in a one-on-one, but I think I thrive and open up more in a group setting, anyway, which is not something I would have thought about before. I would have thought it would have been the other way around.” (23:40 | Sara)
• “I tend to people-please a lot. I'll do things or say things just to not shake things up or to not disagree with other people. Then later on, I'll realize I actually didn't want to do that, I don't agree with that. I don't even know why I said that. So it's been really good practice for me to be able to voice an opposing thought or views and then still feel safe enough to then go out into the real world and apply it out there.” (27:34 | Sara) 

Connect with Chrystal:

http://chrystalrose.com/

https://www.embodiedbaddie.com/

https://www.instagram.com/xtalrose/

To join our Embodied Baddie text community, text BADDIE to 704-270-6577

Podcast production and show notes provided by HiveCast.fm

Have you been trying to change your mindset but finding it too difficult? 

Shifting our mindset in the traditional way is so difficult because such methods only focus on changing our conscious thoughts, whereas most of our thoughts and actions are controlled by a set of unconscious beliefs. Until we reframe those beliefs, we can’t truly shift our mindset, we won’t get what we desire, and we’ll feel burned out, frustrated and ashamed in the process.

On today’s episode of The Embodied Baddie, Chrystal Rose walks us through the traditional methods of mindset shifting and offers an easier and more effective approach. She brings up common core beliefs that keep many of us stuck and shows us how we can overcome them in order to move forward towards our goals. 

Quotes

• “What results do we get when we take actions like these? Burnout. We start to feel burned out, we start to feel unfulfilled, you end up in a position to just do this all over again.” (6:41 | Chrystal)

• “It's not actually easy to shift that thought when you have years and years of thinking that way…we're always at the thought level. But we're forgetting our subconscious beliefs.” (9:04 | Chrystal) 

• “Our subconscious is responsible for 88 to 95% of the things that we do, think, things that are involuntary. Just so much of our programming is subconscious…there may be something deeper that's stopping you from changing your thoughts.” (9:39 | Chrystal Rose) 

• “If there's a belief underneath it, that's competing with that new thought, you're going to keep getting some of the same-old and it's like banging up against a brick wall. That belief is the brick wall.” (12:25 | Chrystal) 

• “Your beliefs actually lie in your body, not in your mind…The body is where our trauma is stored, it's where our wounds are stored. It's where all the pockets of energy are stored. The body holds the belief system.” (13:28 | Chrystal)

Connect with Chrystal:

http://chrystalrose.com/

https://www.embodiedbaddie.com/

https://www.instagram.com/xtalrose/

To join our Embodied Baddie text community, text BADDIE to 704-270-6577

Podcast production and show notes provided by HiveCast.fm 

Are you settling for “good enough?” Are afraid to let go of what you have for fear nothing better will come along? 

Chrystal shares a story of trying out a new mattress that was adequately comfortable, but she and her husband were willing to keep looking and trying to find something they really loved, and ended up finding their perfect fit. So many of us, in so many areas of our lives, stick with what is working, and aren’t willing to look for better. In fact, when something is good, it’s almost harder to eschew it in favor of the best thing for you, whereas when things are at rock bottom you think they can only go up from here. We must trust that our happiness is inevitable, and will keep showing up in different forms until we connect with it. 

By letting go of the outcome, and holding space for the duality–the good and bad–of the situation, and accepting the inevitable discomfort of that as we level up, we allow for surprise and delight in the process. We are all special and deserve the life of our dreams. 

Quotes

• “We kind of gaslight ourselves in a way, thinking, ‘I should be grateful, nothing's wrong. It's not bad.’ Then we miss out on the potential for great, whether that be a mattress, an opportunity, a person, whatever it is.” (4:30 | Chrystal) 

• “When you're holding on to the energy of the one thing, it's like holding your hand on a railing. When you want to be flying, but you're not sure where you're going to fly to, if you're actually going to fly, all of those questions come up. ‘Well, what if I don't meet someone else?’ or ‘What if there isn't another opportunity.’ So you're holding on to that railing. But you cannot have the other thing until you let go.” (5:36 | Chrystal) 

• “I think it's even harder. When something is good-ish. Because there's that fear. If you're already at the basement. If the bar is in hell, and someone really sucks, or the situation is so horrible. You think, ‘Yeah, of course, it can only go up from here, right?” (7:35 | Chrystal)

• “You have to decide that if this isn't it, there's something better. Always. And there's no such thing as ‘once in a lifetime opportunity.’ That's bullshit. Because if it's the right thing for you, it'll keep knocking in different forms.” (8:58 | Chrystal)

• “We have to decide that we already know it's going to work out, it's inevitable. My happiness is inevitable. The things I desire are inevitable. And coming from that place, allows you to hold when shit gets hard, or uncomfy.” (15:07 | Chrystal)

Connect with Chrystal:

http://chrystalrose.com/

https://www.embodiedbaddie.com/

https://www.instagram.com/xtalrose/

To join our Embodied Baddie text community, text BADDIE to 704-270-6577

Podcast production and show notes provided by HiveCast.fm

Are you afraid to ask for help? Do you feel guilty delegating responsibility, even to team members whom you hired to support you? 

Often this hesitation is subconscious. For some people, like many of Chrystal’s clients, it doesn’t even occur to them to ask for help. For others, like one of Chrystal’s high-powered clients, she feels guilty asking members of her team to do things. This is predominantly a problem for women who increasingly take on a type of masculine energy which leads to burnout, whereas the more feminine energy is more open to receiving. For others, they have been burned by asking for help in the past and are afraid to reach out again. 

Just as a pilot would never feel guilty for delegating duties to flight attendants, bosses should never be afraid to ask for help from their team. Even Chrystal herself had to work on this, and it will take some time and effort to shift your mindset, but once you learn to receive help, it will be a gamechanger! 

 #askingforhelp #feminineenergy #receiving #delegating

Quotes

• “This episode is all about why women don't ask for help. I have so many things I want to talk about in this and so many examples. Because it's honestly a problem. It's a real problem.” (4:41 | Chrystal)

• “It's the pilot’s job to get us to our destination. That's the pilot’s job. They're the captain of that ship, OK, they're in charge. And they aren't feeling guilty that the flight attendants have other jobs.” (12:57 | Chrystal) 

• “A lot of women have become more masculine and have taken on more masculine traits. And what that does is burn us the hell out. So it's a lot of hustle, it's a lot of go-go-go, a lot of force, a lot of push, rather than ease and flow.” (17:26 | Chrystal)

• “That's something that I work on still:  reminding myself that I get to receive, it's okay to receive. So, if I get compliments, or if someone wants to give me money, or do something nice for me, instead of saying, ‘No, it's okay. I've got it,’ I instead say, ‘Thank you. Yes, thank you. I receive that.’ It's very uncomfortable, but it's starting to feel really good in my system.” (24:20 | Chrystal)

Connect with Chrystal:

http://chrystalrose.com/

https://www.embodiedbaddie.com/

https://www.instagram.com/xtalrose/

To join our Embodied Baddie text community, text BADDIE to 704-270-6577

Podcast production and show notes provided by HiveCast.fm 

Are you a high-achiever who still doesn’t trust your ability to make decisions? Are you afraid to speak up in meetings because you’re afraid everyone will realize that you don’t know what you’re talking about? 

Many accomplished women–including Chrystal’s own employees and clients—suffer from a form of self sabotage called  Imposter Syndrome, which is when we doubt our talents and abilities, and don’t believe we deserve our success, despite an abundance of external evidence. Many women are so consumed with moving from one achievement to the next that they don’t stop to celebrate their wins. This is the same energy that drives Imposter Syndrome. As long as we keep seeking validation outside of ourselves through praise and achievement, we’ll never fill that inner hole of self-doubt. 

Instead, we must learn to meet our own needs, and the trick to beating Imposter Syndrome is not by repeating a bunch of rote affirmations in the mirror, but by looking inward. On today’s episode, Chrystal shares the two key questions you must ask yourself to shift out of the imposter mindset!

Quotes

• “One big part of self sabotage can be imposter syndrome. And I feel like so many high achieving women experience this, whether it be ongoing or at one time or another.” (2:23 | Chrystal)

• “There's a disconnect. It’s an incongruence between your conscious and your subconscious, because consciously, of course, you think, ‘Okay, I do this, I've done this, I've done that. I know I'm good at what I do.’ And yet it still creeps up at times. So where does it come from?” (9:59 | Chrystal) 

• “Oftentimes, at the root, we're hustling for our worth. We want to feel worthy. And if only I do enough, then maybe I'll be enough. And so with impostor syndrome this is a self sabotage tactic.” (13:06 | Chrystal)

• “You're on your way to doing the thing or going where you want to go. And then that doubt creeps in… so we don't take the chance. We don't apply for the position, start the business, invest in the thing, or make the leap. Because we're telling ourselves that we're not good enough.” (13:25 | Chrystal)

• “It's a game changer. That's what shifts. That's what creates all the results. That's literally what my entire coaching business is built upon, is helping my clients meet their own needs, because we keep trying to meet them externally.” (16:55 | Chrystal)

Connect with Chrystal:

http://chrystalrose.com/

https://www.embodiedbaddie.com/

https://www.instagram.com/xtalrose/

To join our Embodied Baddie text community, text BADDIE to 704-270-6577

Podcast production and show notes provided by HiveCast.fm