The Embodied Baddie Podcast

Hey hey, welcome back to The Embodied Baddie Podcast! I’m your host, Chrystal Rose—coach, burnout survivor, and your go-to girl for slaying stress and creating a life that actually feels as good as it looks.

And oof, you’re in for a juicy one today. I’m joined by the fabulous Jenny Stilley—yes, that Jenny, the genius behind BohoBlu Boutique, My Girl in LA and now the stunning jewelry line PRESSIE. We’re talking success, health, and how to stop running your biz like it’s a sprint when life is clearly a damn marathon.

In This Episode, We Chat About…

💫 Big Shifts

Jenny went from six retail locations and a booming wholesale jewelry biz to pivoting into something that lights her up—and allows her to focus on what’s most important. 

💫 When Your Body Throws a Flag on the Play

Let’s be real: what’s the point of all the money if your body is falling apart? Jenny opens up about how chasing success wrecked her health—and how she learned to stop ignoring the whispers before they became full-blown screams.

💫 Self-Care That’s More Than a Bubble Bath

We’re not here for the “treat yourself” self-care that’s just a band-aid. Jenny shares how she built wellness into her routine like it’s non-negotiable—because it is.

💫 Success Isn’t a Destination, Babe

Jenny gets real about how her definition of success has totally evolved—and why yours probably needs to, too. (Spoiler: it’s less about the grind and more about what feels good.)

💫 Gifting, But Make It Deeply Thoughtful

Her newest baby? Pressie, a gifting concept that’s all about connection and meaning, not just slapping a bow on something cute. We’re talkin’ heirloom vibes with heart.

Baddie Takeaways:

• Your body is not a machine. Listen to it.
• Stop saving self-care for when you're already crispy.
• Reevaluate your definition of “making it.”
• Pour into your people—connection is currency.

This convo is pure soul fuel for every ambitious woman who’s felt the burnout creeping in or questioned if it’s worth it. (Hint: not if it costs your joy.)

✨ Wanna keep vibing with us?

Subscribe, drop a review (those stars make my day, let’s be real), and share this ep with the entrepreneur bestie who needs a reminder that health is wealth.

Come hang out with me on IG @xtalrose for daily inspo, hot takes, and nervous system-friendly success tips. And check out more goodies at chrystalrose.com.

Until next time—remember: you don’t have to choose between thriving and succeeding. We do both over here. 💅

Jenny Stilley is a founder, brand builder, and fractional retail executive with over $40 million in retail and wholesale sales. With more than a decade of experience growing product-based businesses—from brick-and-mortar boutiques to national wholesale brands—Jenny is known for her thoughtful approach to building brands that are both profitable and purposeful. Her latest venture, PRESSIE, is a jewelry and gifting brand rooted in the belief that modern gifting should be meaningful, lasting, and beautiful.

At the heart of everything she does is a deep respect for relationships. Jenny thrives on connection and loves nothing more than bringing great people together to create even greater impact. Whether she’s launching a brand or mentoring fellow entrepreneurs, she’s driven by one goal: to help women build businesses they’re proud of—ones that reflect who they are and where they’re going.

Welcome back to The Embodied Baddie Podcast! I’m your host, Chrystal Rose, and today, I’m joined by my husband, Jeff, for a real, raw convo about the rollercoaster ride of running a business together without letting it take over our relationship.

If you’ve ever wondered how couples manage to mix love, life, and entrepreneurship without losing their minds (or each other), you’re in the right place.

💡 Lessons from Our Business Journey – Taking over an archery shop wasn’t just a business move—it’s been a whole damn experience. We’re sharing what’s worked, what hasn’t, and what we’ve learned along the way.

⏳ Why Planning is Everything – From setting actual work-free zones to keeping date nights sacred, we’re spilling how we intentionally make space for our relationship.

🛑 The Struggle to Slow Down – I’ll be the first to admit, I’m not great at taking breaks. Jeff, on the other hand? A master at making sure we unplug before burnout sneaks in.

⚖️ Keeping Business & Personal Separate – Ever had a business debate turn into a full-on relationship argument? Yeah, same. Here’s how we navigate that without actually wanting to strangle each other.

🎯 Making It Work Your Way – There’s no one-size-fits-all strategy for this. We’re breaking down the routines and boundaries that keep us sane and sharing tips to help you customize your own.

1️⃣ Schedule your relationship like it matters. Because it does.

2️⃣ Take actual time off. No, checking emails on the couch doesn’t count.

3️⃣ Get your systems in place. A little structure goes a long way.

4️⃣ Communicate like grown-ups. Business talks ≠ relationship drama.

Running a business with your partner isn’t always easy, but it doesn’t have to be a constant battle. With the right approach, you can have both a thriving business and a relationship that actually feels good.

🎧 Hit play, take some notes, and let’s talk about how to make it all work—without the burnout, the bickering, or the BS.

📲 Jeff: @JeffCordero_

📲 Chrystal: @xtalRose

📲 The Business: @Barefoot_Archery

👉 Don’t forget to subscribe to The Embodied Baddie Podcast for more real talk on success, business, and actually enjoying your life.

Let me know if you want any tweaks! 🔥

Listen, baddie—if managing a team makes you wanna scream into a pillow, you’re not alone. Hiring, onboarding, and keeping employees happy (without losing your mind) is a whole damn art form. And in retail? Whew, it’s a different beast entirely.

This week on The Embodied Baddie Podcast, Chrystal is breaking down exactly how to build a team that doesn’t drain your energy, stress you out, or have you questioning all your life choices. Because a thriving biz starts with a thriving team—period.

🛍️ Your Employees’ Happiness = More Sales – Spoiler: miserable employees don’t create magic for your customers. Let’s fix that.

💡 Stop Filling Positions & Start Building Careers – You don’t just need warm bodies on payroll—you need ride-or-die team members who actually care. Here’s how to make that happen.

🚀 Onboarding Shouldn’t Feel Like a Dumpster Fire – Want employees to stick around? Stop tossing them into the deep end with no floaties.

💬 Creating a Culture That People Want to Stay In – You can’t just say you have a great company culture—you have to actually build one. Here’s how.

⚡ Core Values That Aren’t Just Corporate BS – If your business values don’t mean anything to your team, they’re useless. Let’s fix that, too.

🔥 Shift Your Hiring Mindset – Are you bringing people in just to fill a role, or are you building something long-term? (Be honest.)

🔥 Fix Your Onboarding Process – No more “figure it out” vibes—give your new hires a game plan.

🔥 Make Communication Non-Negotiable – If your employees are scared to speak up, you’ve already lost.

🔥 Celebrate Wins (Big & Small) – Your team wants to feel seen. Recognition goes a long way.

🔥 Revisit Your Core Values – If they don’t feel like a hell yes for your team, it’s time for a rewrite.

💖 For deeper training on leadership, work/life balance, and scaling without stress, check out The SurTHRIVE Hive. Your future self will thank you.

🎧 Hit play, subscribe, and drop a review if this episode hit home—because we’re building businesses and lives we love over here.

And remember: a stressed-out CEO leads a stressed-out team. Let’s change that. 💼✨

Listen up, baddies—this week’s episode is serving up real talk, raw moments, and business wisdom you won’t want to miss. Chrystal sits down with Angela Froschl, the powerhouse behind Hot Mess Consulting, to talk all things branding, burnout, and keeping it real AF in business.

💥 Your Hot Mess is Your Superpower – Yeah, we all battle imposter syndrome, but Angela spills the tea on why owning your mess makes you magnetic.

📖 How Much Should You Share? – Finding the fine line between being open and oversharing your soul on the internet (because not everyone deserves front-row seats to your healing journey).

🔥 Burnout, Boundaries & Breaking Free – The hustle is real, but so is the crash-and-burn. Angela shares how she ditched the grind without tanking her success.

🚀 Growth = Asking Better Questions – Next time sh*t hits the fan, instead of spiraling, ask yourself: What’s this teaching me? (Game-changer.)

💡 Supporting Your People Without Losing Yourself – Whether it’s your biz bestie, your team, or your partner, Angela dishes on how to show up without taking on everyone else’s chaos.

✨ Recognize your magic – Your everyday struggles might be the exact thing that inspires your audience. Own it.

✨ Pause before posting – Not everything needs to be a social media confessional. Protect your peace.

✨ Find your people – A supportive AF community will change the game for your business and your mindset.

✨ Redefine success – Less stress, more joy. Because what’s the point of scaling if you’re miserable?

Need a Shopify glow-up or branding magic? Hit up hotmesshustle.com for a free consult or slide into her Facebook group to find your biz tribe.

🔥 Don’t miss this episode—subscribe to The Embodied Baddie Podcast for more juicy convos, mindset shifts, and boss moves.

🔥 Found this helpful? Drop a review and let us know what hit home for you!

And remember, baddie—vulnerability isn’t weakness, it’s your secret weapon. Use it wisely. 💖🎙️

Angela is the founder and CEO of Hot Mess Consulting, where her and her team build Shopify websites that convert visitors into paying customers. She is a self-published author, world traveler, dog-mom - and her biggest purpose in this lifetime is to inspire other women to boldly chase their dreams and never give up on the life they want most.

Ohhhh, baddies, buckle up—because today, Jeff and I are spilling all the tea on what it’s really like running a retail business together as husband and wife. Spoiler alert: It’s been a wild ride. 😅

💥 The WTF moments from our first two months in business

📞 The never-ending phone calls and why we shut that sh*t down fast

🛠️ How we turned a pawn shop nightmare into a premium retail experience

🚽 The bathroom battle that nearly ended our marriage (kidding… kinda)

🎯 The power of customer service & why people are shocked by our kindness

📲 Why social media absolutely matters—even for brick-and-mortar businesses

From renovation chaos to customer service glow-ups, we’re breaking down what we’ve learned, where we’re still figuring it out, and how we’re making this business a destination, not just a store.

👀 Got questions? Drop ‘em in the comments or DM me—we’re thinking of doing a Q&A episode on retail biz, working with your partner, and marriage in the chaos.

🔥 Listen now and get ready for some real talk, some laughs, and maybe a few WTF moments.

🎧 Press play, and let’s do this.

Welcome back to The Embodied Baddie Podcast! Today, we’re diving into a concept that can change everything—why work/life balance is a myth and how embracing work/life harmony can set you free.

Balance makes it seem like work and life are opposing forces, constantly competing for your time and energy. But harmony? Harmony allows for flow. It gives you permission to shift your focus based on the season you’re in—without guilt.

Inside this episode, I’m sharing:

🔥 Why striving for “balance” sets you up for failure

🔥 The real reason work and life can’t (and shouldn’t) be separate

🔥 How to create harmony between your business, personal life, and well-being

🔥 The one thing that makes work/life harmony feel effortless

This training originally aired inside The SurTHRIVE Hive, my membership where I drop exclusive trainings every month. If you loved this episode, just imagine what’s waiting for you inside. You can check it out at chrystalrose.com.

✨ If this episode hit home, share it on social and tag me @theembodiedbaddie! I’d love to hear your biggest takeaway.

Let’s drop the guilt and create a life that feels as good as it looks. 💖

You ever look at a super successful business owner and think, Damn, they must have it all figured out? Yeah, no. That’s not how this works.

This week on The Embodied Baddie Podcast, I’m sitting down with the incredible Alison, owner of Jules & James Boutique and Jazz Cosmetics. And let me tell you—this convo is a goldmine for every retail entrepreneur who has ever doubted themselves, stressed over inventory, or wondered if they’re secretly screwing everything up.

Alison built a multi-million dollar business almost by accident, rode the wild waves of scaling, and even landed on the Inc. 500 list—only to see a $2M revenue dip right after. (Cue existential crisis.) She keeps it real about the stress, the imposter syndrome, and why business success does not guarantee inner peace.

If you’ve ever felt like you’re just winging it while everyone else seems to have a game plan—this episode is for you.

💸 Accidentally building a multi-million dollar brand—what worked, what didn’t

📉 The scary AF revenue dip that had her questioning everything

🛑 Why the “more, more, more” mindset can sabotage sustainable growth

😵‍💫 Imposter syndrome & why even the best entrepreneurs feel like frauds sometimes

💖 Why external success ≠ internal happiness (and what actually brings fulfillment)

🙌 The power of generosity, community, and not hoarding success

👉 Scaling is sexy, but sustainability is what actually keeps you in the game.

👉 If you’ve ever felt like a failure after a business slowdown, welcome to entrepreneurship. It’s normal.

👉 Just because someone looks like they have it all together doesn’t mean they feel like they do.

👉 Surround yourself with people who get it. The right community can change everything.

📲 Instagram: @life_with_Alison

🛍️ Jules & James Boutique: julesandjamesboutique.com

💄 Jazz Cosmetics: jazzcosmetics.com

✨ Loved this episode? Subscribe, rate, and leave a review! It helps more entrepreneurs find this podcast.

✨ Slide into my DMs on IG @theembodiedbaddie and let’s chat about this episode!

✨ Visit ChrystalRose.com for even more ways to scale without the burnout.

Until next time—stay badass, stay balanced, and for the love of retail, stop thinking you have to do it all alone. 💕

Alison Grooms is a 35 year old wife, mother, and the founder and CEO of Jules & James Boutique and JAZ Cosmetics. She began her clothing business in 2015, following her departure from teaching and the birth of her first child. Alison has grown her business from a very small business that was once ran out of her home to a flourishing online business. Jules & James has outgrown two warehouses, employs over 25 women and ships thousands of products to customers across the United States every week. She also has 2 brick & mortar stores in Carrollton & Newnan, Georgia. As Jules & James continues to grow, Alison has strived to keep kindness, generosity, and friendship the top values of her company. These values are continued by consistently giving and being involved with community organizations, local schools, charities, and world wide missions, all for the glory of God.

Well, y’all, this is it: the first episode where my husband, Jeff, and I are spilling the tea on our newest adventure—buying a retail business together. Yep, we’re now the proud owners of Barefoot Archery in Charlotte, NC! 

In this episode of the Embodied Baddie Podcast, we’re talking about the chaos, the joy, the WTF moments, and the lessons we’ve learned so far about mixing marriage and business ownership. If you’ve ever wondered what it’s really like to go all-in with your partner, this one’s for you.

1. Love + Business = A Wild Ride
2. Let’s just say, blending our personal and professional lives has been an adventure. We’re sharing how we try to stay sane, communicate clearly (most of the time), and still like each other at the end of the day.
3. Turning Doubt Into “Let’s Freaking Do This”
4. We’ll take you behind the scenes of how we went from, “Are we really doing this?” to “Hell yes, we’re doing this!”
5. Doing Our Homework (So You Don’t Have to Learn the Hard Way)
6. From inventory drama to digging through piles of paperwork, we’re laying out the nitty-gritty of buying a business without losing your mind.
7. Playing to Our Strengths
8. Jeff’s archery expertise + my business/retail know-how = a killer combo for transforming Barefoot Archery into a modern, community-driven hub.
9. Building a Legacy, One Renovation at a Time
10. We’ve got big plans for this shop—from a fresh new layout to creating an experience that keeps people coming back.

• Mixing love and business is messy, beautiful, and absolutely worth it (as long as you communicate like grown-ups).
• Don’t sleep on the details when buying a business—get the paperwork, inventory, and finances locked down.
• When you’re revamping something old, focus on what your customers really need, and build from there.

1. Dream Big, Start Smart: Thinking about mixing passion and business? Start by mapping out what success looks like for you.
2. Know Your Stuff: If you’re buying a business (or starting one), get real about the numbers. No surprises, babe.
3. Communicate Like Pros: Whether it’s your partner, a business collaborator, or your dog, clear communication is non-negotiable.

If you’re local to Charlotte, come see us at Barefoot Archery (we’re literally in there every day right now). And for all the behind-the-scenes chaos, follow me on Instagram at @theembodiedbaddie.

In this raw and real episode of the Embodied Baddie Podcast, I’m pulling back the curtain and letting you in on one of those "WTF am I even doing" moments we all try to hide. Spoiler: I’m not hiding. Instead, I’m sharing how I faced my feels head-on and turned a heavy, messy potential spiral into a breakthrough moment. Because let’s be honest, emotions don’t take a backseat just because you’re running a business or living a “successful” life.

1. Feel the Feels, Babe: Yeah, ignoring emotions might feel easier, but it’ll bite you later. I’m talking about why emotional awareness is your real flex, not a weakness.
2. Vulnerability Is the Ultimate Glow-Up: Nobody likes to feel exposed, but that’s where the magic happens. I’m sharing how being vulnerable has been my shortcut to clarity, strength, and surprising freedom.
3. Get Yourself a Hype Squad: We all need someone to remind us we’re not losing it. I’ll walk you through how my coach helped me unpack my chaos and why reaching out for support is a total game-changer.
4. Progress Isn’t Always Obvious: Let’s talk about the quiet wins. Growth doesn’t always look like fireworks; sometimes, it’s just a whisper telling you to keep going.
5. The Breakdown Before the Breakthrough: That soul-crushing moment? It’s often the setup for your next level. Let me tell you why the messy middle is the place to find your power.

• Sit With It: Stop dodging your emotions. Get quiet, grab your journal, or just ugly cry in your car if you need to. Whatever helps you feel it.
• Find Your Person: Whether it’s a friend, coach, or therapist, reach out. You deserve someone in your corner reminding you of your badassery.
• Practice Patience: Not every step will feel like a leap. Celebrate the tiny victories, even if it’s just getting out of bed today.
• Show Up as You Are: Vulnerability is your permission slip to be unapologetically real. Share your mess; it’s where connection lives.

If this episode hits home, imagine how much further you could go with a community of women who get it. That’s exactly why I created The SurTHRIVE Hive—your go-to space for tools, support, and the kind of real talk that helps you thrive without pretending you’ve got it all figured out.

Press play and join me as I unpack what it means to process emotions, lean on others, and find your power in the messy middle. Babe, your breakthrough is waiting—let’s get there together.

🎙️ Babe, You Don’t Want to Miss This One!

On this episode of the Embodied Baddie Podcast, I sit down with the incredible Ashley Alderson, founder of The Boutique Hub and an absolute powerhouse. Ashley’s been in the trenches of entrepreneurship and come out the other side stronger, wiser, and full of wisdom you NEED to hear. Trust me, you’ll leave this convo feeling inspired, connected, and ready to take on the world—baddie style. 💃

✨ What We’re Talking About:

1. The Magic of Community: Ashley breaks down how small businesses are the heartbeats of their communities and why building a supportive network is a game-changer for success.
2. Superpowers, Activated: What’s your unique magic? For Ashley, it’s communication, and she’s sharing how leaning into your natural gifts can transform your business.
3. Ditching Imposter Syndrome: We’re getting real about self-doubt and how to shut it down. Spoiler: Surrounding yourself with the right people is EVERYTHING.
4. Mental Health is a Priority, Not a Perk: Ashley and I get candid about the emotional rollercoaster of entrepreneurship, from anxiety to identity crises, and why protecting your peace is non-negotiable.
5. Redefining “Having It All”: We’re flipping the script on success. It’s not about doing everything — it’s about doing what lights you up and makes sense for your life.

🌟 Action Steps for Your Inner Baddie:

• Find Your People: Join a community that gets it—whether that’s local, online, or even The Boutique Hub (it’s fire!).
• Own Your Superpowers: Write down what you’re naturally amazing at and ask yourself how you can use it to stand out.
• Set Boundaries Like a Boss: Start saying no to energy-draining tasks and yes to what truly matters.
• Rethink Success: Stop chasing someone else’s dream. Define what success looks like for YOU, babe.
• Invest in Support: Whether it’s a coach, a friend, or a therapist, surround yourself with people who lift you up.

💖 Stay Connected:

• Follow Ashley: Check out @ajalderson for all the wisdom, inspo, and a peek behind the scenes of her amazing work.
• Follow Me: Hang out with me on Instagram @theembodiedbaddie for daily baddie vibes, tips, and updates.
• Subscribe + Review: Love the episode? Leave a review and share it with your fellow baddies. Let’s spread the love and the knowledge!

✨ Babe, this episode is packed with gems, laughs, and real talk. Grab a drink (or your coffee) and hit play — it’s time to step into your next level. 💃

Ashley Alderson combines her love of small business development, fashion, connecting awesome human beings and real-life mom hustles, together every day as a leader in the boutique retail and e-commerce industry. 

Ashley is the Founder of The Boutique Hub, the central connection point of the global retail boutique industry serving 100,000 retailers worldwide. Inside the Hub, retailers, wholesale brands, and industry service providers connect daily for advanced business education, collaborations, real-time industry data, wholesale buying, live conferences and events, and the opportunity to raise the voice of the industry. 

Recognized as one of the top 10 fastest growing companies in the midwest by INC magazine, and 5 years on the Inc 5000, Ashley and her team at The Boutique Hub are changing the landscape of boutique retail. Mastering the skill of building community, launches and one of the top Kajabi memberships in the world, Ashley also speaks to how businesses with purpose

Ashley is a mom of three busy kids, Hadley, Easton, and Jayde, wife to her partner in crime (or love as they say), and business partner, Eric. Besides sharing business strategy daily, she also shares the true behind-the-scenes of what it’s like to be a mom, wife, 7 figure entrepreneur, cancer survivor, agriculture advocate, barrel racer, and casserole connoisseur.