The Freelance Remuda: Navigating the Equine Media Frontier

Welcome to our milestone episode 60! In our first segment, we have important news to share about our Freelance Remuda podcast—you don't want to miss it. In our second segment, we have a great interview with Tayler Bicandi, Chief Social Strategist with Incanto Sports Group. She's an equine media pro who leads digital storytelling for top Western athletes and brands. We hope you enjoy our conversation!

Welcome to Episode 59, where we are unpacking media package pricing! The rise of private media hasn't slowed, and more freelancers are finding their niche helping clients shine at horse shows. Today, we have Chelsea Lothrop of Chelsea Lothrop Photography with us, who covers English events for clients. Chelsea loves numbers, so she helps break down pricing for packages, plus we chat about creating media at an event and deliverables for clients. It's all facts here!

In today's episode, Abigail & Kate talk about our summer activities—work related and otherwise— and then visit with Ross Hecox, who we've both worked with in various capacities. We talk about his career and shifting with the times, and we really appreciated his insights on the state of publishing, and being lifelong storytellers. We hope you enjoy!

We have a nice long episode for you today! Kate and Abigail discuss their hectic recent weeks, including a fun story-gathering trip and Freelance Remuda retreat together in South Dakota, then we chat with Solo Select Horses founder Melanie Smith about how she uses marketing to promote her multiple equine businesses. Lastly, fellow equine media pro Jennifer Denison joined us during our Freelance Remuda retreat to recap the American Horse Publications conference.

In today's episode, Kate and Abigail talk about our experiences with equine event media policies, we have a great conversation with event photographer Stacy Judd, and we end by a short discussion about publication freelancer contracts and guidelines. We hope our conversation today offers insights on equine event media, and we'd love to hear your thoughts!

Welcome to our first episode of 2025! Kate and Abigail discussed goals and upcoming projects for The Freelance Remuda, and then we sat down with marketing expert Chelsea Sutton. Chelsea's unique skill set includes solid business and marketing knowledge, plus a deep background in equine events. She's a notable horse show announcer and podcast producer, and brings an infectious energy to our conversation. We hope you enjoy today's episode as much as we did putting it together!

In Episode 54, we're chatting about small businesses and defining your version of success! Abigail and Kate discuss their experiences and challenges in balancing horse show life with freelance work, and then dig into interviews with two social media and marketing experts: Kelly Giardano of Avenue Equestrian, and Denise Alvarez of Stormlily Marketing. These guests shared strategies for marketing and business growth, tailored to equestrian entrepreneurs. Both of us took notes and were inspired to immediately implement some of their strategies. We hope you find this episode helpful!

In Episode 53, we're chatting about social media! Our extended interview is with social media consultant Lydia Kyle, where she gives LOTS of great advice. And in our intro segment, we're announcing our upcoming Freelance Remuda Cowboy Country Workshop.

In Episode 52, Abigail and Kate are talking about equine books! First, Kate and Abigail discuss Abigail's experiences writing her first book, which is coming out this summer. Next, we chat with Rebecca Didier, managing editor and graphic designer at Trafalgar Square Books, the leading publisher of equestrian books and videos. We hope our conversations are helpful, whether you're looking to write your own book or are simply an avid reader.

In this episode we are digging into marketing: freelancing as a marketing professional, and promoting your services and brand authentically. We discuss how we're handling summer schedules and upcoming pitching season, and dive deep into conversations with Ashton Kirkeide and Mackenzie Kimbro.

**This is the FULL episode with nearly 30 extra minutes. The previous Episode 47 cut off at 52 minutes, unbeknownst to us. Please enjoy the rest of the interview with Mackenzie--you absolutely won't want to miss what she has to say!**