The 21st Century Creative

The Freelance Way with Robert Vlach


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What does it really take to thrive as a one-person business? Czech business consultant Robert Vlach has spent two decades answering that question for thousands of independent professionals across Europe.

In this conversation Robert draws on his bestselling manual The Freelance Way and his experience founding one of Europe’s largest freelance communities to share battle-tested advice on money, pricing and reputation management – the essentials he believes every creative needs to master.

‘Freelancing is a way to do business on an individual level without big capital or huge risks’ – listen in for Robert’s roadmap to sustainable independence.






Episode summary
Robert Vlach

Robert is the founder of Na Volné Noze, a 150,000-strong network of Czech and Slovak freelancers, and runs a Prague-based think-tank exploring the future of independent work. His English-language book The Freelance Way distils interviews with hundreds of freelancers, plus insights from thought-leaders such as David Allen and Austin Kleon, into a practical playbook for anyone who works for themselves.

Robert’s own journey – from burnt-out coder to vineyard hand to consultant – fuels a pragmatic approach: freedom is the prize, but solid business systems are the price of admission.

Big ideas in this conversation
  • You are your capital – skills, reputation and networks replace factories and funding.
  • Price is a signalling device – raising rates filters clients and pushes you to raise your game.
  • Finance is self-management – cash-flow tracking and reserves turn feast-and-famine into stability.
  • Advice worth hearing in full
    • Record every penny – monthly income and spending data reveal patterns (and anxieties) at a glance.
    • Adjust rates several times a year – stay aligned with demand, capacity and growing expertise.
    • Craft a coherent story – a clear narrative of your career helps others spread your ‘good name’.
    • Where next?

      Explore the book, download free resources or contact Robert for consulting at FreelanceWay.eu – the hub for tools, strategies and community events built around The Freelance Way.

      About The 21st Century Creative podcast

      Hosted by creative coach and award-winning poet Mark McGuinness, The 21st Century Creative podcast helps you succeed as a creative professional amid the demands, distractions and opportunities of the 21st century.

      Each episode features insights from Mark and interviews with outstanding creators – including artists, writers, performers, commercial creatives, directors, producers, entrepreneurs and other creative thought-leaders.

      Make sure you receive every episode by subscribing in Apple Podcasts, Spotify or wherever you listen.

      Join the mailing list to have every episode delivered to your inbox, along with the free 21st Century Creative Foundation Course.

      The post The Freelance Way with Robert Vlach appeared first on Creative Coach | Mark McGuinness.

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