The Freelancer Talk Podcast

I am beyond excited to finally release my last episode of season 1 of The Freelancer Talk. I wanted to close this first season out with a banger and I think I managed to succeed, at least on a personal level! For my last episode, I’ve invited Korzo’s General Director, Gemma Jelier, to join me on the podcast. For those who aren’t familiar with Korzo. Korzo is a theater and production house in Den Haag (NL).

My connection to Gemma is a personal one. She used to be the Head of the Dance Department at ArtEZ, right at the time when I was studying there. As I was a representative of my program, I’ve partaken in a lot of education programming talks together with Gemma. Having many discussions as well! But I’ve always felt that she was very open and available to talk to, something, not all directors tend to master. She takes everybody seriously and into account. In all honesty, I had a great connection with Gemma back then and it was lovely to catch up after all these years!

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Before I’m going to explain more about our podcast, I do want to point out one other important position she’s had. Gemma was part of the Domain Committee Performing Arts in the Netherlands. Where she held the chair Committee Dance and chair Committee Production houses.

It’s because of her list of positions and achievements she’s been able to get a unique perspective on the dance scene. And that’s exactly why I needed her on my podcast!

Cultural Management, Livestreams, and Art Education

If you’ve listened to one of my podcasts before, you know that I choose one specific topic to talk about during that episode. Often my topics are general and apply to all types of freelancers.

But today I’m switching it up!

In the first part of the podcast, Gemma takes us a little bit behind the scenes of being a Director. How do you create a vision and how do you communicate that vision. How much do you exactly need to know of everything and how can you introduce changes? For those of you who are planning on becoming a CEO or Director themselves, there are a lot of valuable lessons that Gemma teaches us in this part.

In the second part of the podcast, we are diving into the Digital World and what that means for theatres and production houses. The Covid-19 pandemic has drastically increased our online usage and has forced us to take things online. Something that was inevitable in the first place. But how can theatres and production houses take this to their advantage? What are some of the latest developments and what is the importance of livestreaming? How far can we take it? If you want some more background information on why I am personally suggesting to use livestreams in 2021, then I urge you to read this article I wrote.

In the final part of the podcast, we are discussing why it’s important for Art academies to follow the trend and educate their students on topics as marketing, social media, and business management. Something that I set out to do personally myself.

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Social Media are evolving and it’s up to us to evolve with them. Your Social Media strategy of 2020 might not work in 2021! If you haven’t started creating a social media plan, I suggest you start today. But before you do, I’ll be sharing with you some of the latest and upcoming Social Media trends to look out for in 2021. You should most definitely integrate these into your social media strategy as new trends bring new opportunities!

Take advantage of these Social Media trends and set your business or brand up for success!

2020 has radically changed the way we live our lives and we have seen a huge increase of online shopping. Building a strong online presence for your business/brand has never been more important and this importance will only increase throughout 2021. It’s becoming more important to build an engaging community rather than just selling products and services on Social Media. Brands are starting to be vocal on social, environmental, and political issues. Apps like Facebook and Instagram are slowly changing into Super-Apps with the integration of shopping and dating features. Social Media are looking for ways to bridge the offline and online world by investing their efforts into Augmented Reality. You’ll hear all about these trends and many more in this week’s podcast of The Freelancer Talk! Let’s get listening!

Listen to the podcast on Apple Podcast or Spotify

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For over a year I’ve been part of an online platform named Artship. Artship connects freelancer teachers, students, and locations to enable art education. Whereas I think this platform is absolutely fantastic, as it’s made my life as a freelance teacher a lot easier, I am also in awe of how this platform was created and came to be. We live in a digital world where online businesses are rising left and right. But how do you create an Online Business and what does it even mean? That’s why today’s podcast is on creating an Online Business together with Artship CEO & founder, Lars Wettmann.

Find out more about Artship!

I’m beyond excited about this week’s podcast episode as I’ve come to understand that Artship is much more than just an Online Business. As I mentioned, Artship is an online platform that connects freelance teachers and students as they intend to build a community.

Community building…

This is something that most of us are unaware of when we create marketing plans and Instagram strategies. When creating an Online Business, you will have to focus on building an online community as well. They simply go hand in hand. In my opinion, Artship is the perfect example of how it’s done! Lars has found a perfectly balanced formula with Artship and I think he can teach us all a valuable lesson!

What that lesson is? You’ll have to press play and listen to the full episode right now!

Community building is essential!

In the episode, Lars explains what Artship is and why he started it. But we’re taking it a few steps further than that… We’re talking about the role of Social Media when creating an online business. Of course, we’re talking about community building but we are also touching on the subject of web design and how you find an aesthetic for your website.

What Lars has been doing with Artship is exactly what I’m currently doing with the Freelancer Talk. I’m building an online community knowing that’ll connect to my future online business. But that’s a topic for another day! Far down the line!

Don’t forget to rate the podcast and leave a review! Now let’s get listening!

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More and more people are starting to understand that just creating a brand as a freelancer isn’t enough anymore. Consumers expect a more fuller brand experience and are more curious as to who is the person behind the brand. Personal branding is gaining some serious popularity amongst freelancers and entrepreneurs! But what is personal branding exactly and how can you do this yourself?

Read The Freelancer Talk Newsletter #2 right here and subscribe!

For today’s podcast episode I had the pleasure to have a conversation on personal branding with a friend, Personal Brand expert, and freelance photographer Sophie Oelrich.

Sophie has the perfect personal branding Instagram Strategy!

Sophie is in my opinion an excellent example of how personal branding is done and how it sets you up for success. She managed to create a very interesting strategy for her Instagram, from which we could all learn. She uses her Instagram to not only show off her portfolio but also to hook people on her entrepreneurial journey! You see it’s not just about her work anymore, but about who she is, what she stands for, and how she is able to help you. Allowing her audience to connect with her on more than just a business level, a more personal level. But that’s not all, she also offers personal branding shoots for entrepreneurs. So how do you capture someone’s personal brand through photography? She’ll tell you all about it!

Especially for us freelancers, we are a one-men-business, enriching your brand and integrating your personality and values into that brand will only be an advantage. Why is that? Well, let’s get listening and you’ll find the answers! This week’s episode is jam-packed with valuable and important information so make sure you don’t skip this one!

If you’re curious about Sophie’s work, then make sure you check out her website: sophieoelrich.com!

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Pensions, debts, savings, financial buffers, your spending habit, and getting realistic about your dreams. Today we are rounding up our money month by getting real about money!Us Freelancers have our own responsibility to dissect our revenue, to pay our taxes, and plan our own pension. Don’t be fooled by huge paychecks because they rarely are huge!How do you get out of debt or how do you plan on buying that house in the future? You cannot start early enough with creating your own financial plan and especially getting realistic about it. My own personal journey in finding a financial plan that worked for me was a complicated one. Like most freelancers, I started out at a young age and didn’t really grasp what this kind of career meant for my wallet. I had a crazy spending habit that led me into debt. And while I was busy trying to make ends meet, how was I supposed to put money aside for my pension? How was I supposed to pay for a new computer when my old one broke down? I’m sure you as well have bumped into some kind of money issues before?Why you need to stop saving and start saving as freelancer (podcast #11)Getting real about money is something we don’t often talk about. Money talks are often taboo, especially when you aren’t doing so great. I know all about it!The Money Book for Freelancers, Part-Timers, and the Self-EmployedTo find answers on how I should be planning my finances as a freelancer I went on an everlasting online search adventure. And that’s when I found “The Money Book for Freelancers, Part-Timers, and the Self-Employed” by Joseph D’Agnese and Denise Kiernan. A life changing book that taught me all the ins and outs on how I should be planning my finances as a Freelancer.In today’s podcast, I’m sharing what I’ve learned from Part 1 of the book, basically the first 100 pages. Part 1 is designed to prepare you for Part 2, where they teach you how to set up your own financial plan. In Part 1 you basically dig into all things money that you should take into account when you create your financial plan. We’re talking cash flow, paychecks, debts, financial buffers, and making your dreams concrete. A part of the book that I think is so essential to us freelancers.So I’m gonna talk about all things money but if you want to learn how to set up your financial plan in a concrete way, I strongly urge you to buy the book and get reading! You can buy the book HERE*!Now let’s talk about money, shall we?*This is an affiliate link by the terms of the Amazing Partner programma. By purchasing this product I will be allowed a small commission which doesn’t impact the original price of the product. By using this link you will make it possible for me to keep creating free content however you are in no way obliged to use this link.Support the show

Gaining a social media following or attracting more people to your website is vital for your business’ growth. But to reach our goals we often tend to give away most of our own content for free, in the hopes to drive more sales. I’m all up for giving away free content, but what if I told you that there are ways to monetize your online content as well!

How do people earn off of Youtube, Tik Tok, or Instagram? And how can you earn money by writing a blog or recording a podcast?

In today’s podcast, I’ll be giving away how you can exactly monetize your online content. I’m going to explain to you what CPM means and what types of advertising models there are. I am going to briefly explain to you what affiliate marketing means but if you truly want to understand the ins and outs of affiliate marketing. Then I suggest you listen to podcast #11!

I do have to say that monetizing your online content doesn’t become lucrative overnight. As you grow your channels you will start to grow your income, but it requires a lot of work and the right strategies. But this podcast isn’t about all strategies as each different channel needs a different strategy!

Anyway, let’s start listening shall we?!

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We’re being taught to save our money but really we shouldn’t be saving anymore. We should be investing it!

Over the past couple of months I’ve been researching and educating myself on investing and this week I finally felt ready. With the Covid-19 pandemic luring over the stock markets I decided to play it safe and give myself some kind of trial amount. Just to understand what the stock exchange does to my money and how different types of companies and shares work.

But enough about my first investment. I want to talk about why is started to invest!

There was a reason why I choose to invest: saving isn’t an option anymore. Nowadays saving is considered to be a way of slowly becoming poor. Why? You’ll have to listen to the podcast!

I’ve mentioned this before already a couple of times. Us freelancers are in charge of our own financial system and therefore also our pension. I’ve been raised with a saving mentality, hell everybody from the Netherlands has been raised like that, but saving your pension as a freelancer is a bad idea! Saving, in general, is a bad idea and I think we should all been made aware of that. But most of us are not.

That’s why in this week’s podcast I’m urging you to start educating yourself on investing and change your ideas on saving.

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Affiliate Marketing, you’re probably familiar with it or maybe not? It’s all around and in front of us these days. People are using affiliate marketing as a way to monetize their online content. Instagram, Youtube, and even your own website or blog. There are endless possibilities to create secondary income streams through your online content. Especially for us freelancers who use free content to drive consumers into your own sales funnel. But just because we give it away for free doesn’t mean we can’t monetize it.

In this week’s podcast I’m diving into the world of affiliate marketing: What is affiliate marketing? How can you benefit from joining an affiliate network? How can you use affiliate marketing for yourself and how should you be using affiliate links? Learn all about affiliate marketing in this week’s podcast and stay tuned for more podcasts on how to monetize your online content! November is all about monetization!

Enjoy listening and make sure to review the podcast on Apple Podcasts!

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In this week’s podcast, I’m going to reveal how I plan my Social Media content and manage to stay consistent. The Freelancer Talk alone has 3 different Social Media channels, a podcast, and a website. Besides The Freelancer Talk, I also manage a very demanding personal YouTube channel, a travel blog, my website for my freelancing business, and of course my personal Social Media channels… It is A LOT!

My friends often ask me how I am able to keep up. My answer:

Planning is KEY!

It’s taken me some time to find out the right way of structuring my Social Media content plan. But since I found the right formula, my life has been a lot easier! In this week’s podcast, I’m giving away the structure of how I plan my Social Media content. From starting with an idea in the shower to automating all my Social Media posts.

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This podcast is definitely meant for those who use their Social Media channel for their own businesses and get very anxious about creating content, staying consistent, and posting at the right time. Enjoy listening and make sure to review the podcast on Apple Podcasts!

If you’re looking for an automated Social Media planner and have no clue which one to choose? Find my personal recommendation here!

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From the glaciers in Alaska to the deserts of Saudi Arabia, being a freelance dancer has taken me across the entire world. But while being a freelancer has its ups, it also has its downs. Not all of us choose to be a freelancer. I know I didn’t choose this unstable and inconsistent lifestyle out of free will. But I’ve come to like it a lot! It doesn’t matter if you are a freelancer by choice or by force, you are going to need some education and a plan!

Recently I’ve taken some time to reflect on my freelance existence and in today’s podcast I’m going to share some of my personal stories and advice with you. Especially focusing on the type of advice I wish I had before becoming a freelancer myself. I know that many of us are currently experiencing a low work period due to the COVID-19 pandemic. Or that some of us are newly forced into the world of freelancing, also due to that same pandemic. And I guess that’s why I want to share my personal advice in today’s podcast.

My biggest advice to you? Take this crazy time to reflect, reassess, and plan your business’ future.

If you can’t see the woods through the trees, yes that is a dutch saying , then this podcast will be of great help to you.

I hope that by the time you’ve listened to the full episode, I’ve managed to change the way you view yourself as a freelancer. I also hope that I can create some awareness on what you should include in your business’ future plan and enrich you with different perspectives on how you should be moving forward. And especially to all new and upcoming freelancers, I hope this podcast can serve as a guide to setting up your freelance business for success!

Now let’s get listening

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