The Freelancer's Mic

The Freelancer's Mic

By Ludiah Mong'areBusinessMarketing
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The Freelancer's Mic episodes

  • How to write cold emails that get you hired

    In this episode, we help you, freelancers, turn cold, impersonal emails into warm, effective messages that actually get responses. Learn how to make personal connections, add warmth, and create emails that feel like they’re coming from a friend.


    We also share a real-life example and give tips on how to follow up without being annoying.

    Before we go further, you can steal these proven, high-⁠converting cold email templates⁠ that have generated $20,000+ in freelance deals for my business.


    Key Takeaways:

    • Why Cold Emails Feel Cold:
      Cold emails are often robotic and get deleted quickly. Make them personal to get better responses.
    • Personal Connection is Key:
      Research the recipient’s LinkedIn or blog, and mention something specific about them. Whether it’s a project or a personal interest, make the email relatable and warm.
    • Warm-Up Formula:
      1. Personal touch: Mention something specific like a project they’re working on.
      2. Show how you can help: Focus on how you can benefit them.
      3. Friendly call-to-action: Suggest a casual, friendly chat.
    • Real-Life Example:
      Ludiah shares how she landed a meeting by referencing a CEO’s marathon and tying it into her offer of help. The personal touch made the difference.
    • Following Up:
      When following up, offer something useful like an article related to their industry instead of a simple "Just checking in" message.

    Your Assignment: Send one cold email this week, but make it warm with a personal touch. Add a friendly call-to-action, and see how it changes the response.

    Subscribe & Share: If you enjoyed this episode, don’t forget to hit subscribe and share it with someone who needs help warming up their cold emails.

    Catch you next time, and happy emailing!

    8 min
  • Power of Referrals In Finding Clients
    In this episode, I talk about the power of referrals in finding new clients as a freelancer and why they’re the easiest way to get new clients. I emphasize how referrals build on trust, making them golden opportunities for freelancers. 

    I also offer tips on how to ask for client referrals without sounding pushy and a personal story about how a casual "Zoom meeting" led me to a new virtual assistant client. 

    And finally, a reminder to ask for client referrals regularly, not just when business is slow. The episode is packed with practical advice and a lighthearted touch, encouraging freelancers to make the most of their current client relationships.

    Show Notes:
    • [00:00] Intro:
      Welcome to the episode, where we explore why referrals should be your besties in freelancing.

    • The Power of Referrals:
      Referrals are like golden tickets—built on trust and often easier to secure than cold leads.

    • How to Ask for Referrals:
      A simple, no-pressure way to ask for a referral from a happy client.

    • Turning Referrals into Repeat Clients:
      Once you get a referral, treat the new client like royalty to keep the cycle going.

    • Personal Story 

    • Don’t wait until you’re desperate for work to ask for referrals—plant those seeds early.
    • A final nudge to ask for that referral today, plus a cheeky callback to share the podcast with freelancing friends.
    7 min
  • How to Create Winning Content Strategies That Work, with Joana
    In this episode of The Freelancer's Mic, give the mic to Joana, a Freelance Content Strategist. 

    Joana shares insights on creating compelling content and effective content strategies that resonate with audiences. Tune in to learn how Joana's passion for marketing and helping others succeed has shaped her unique perspective in the freelance world.


    Timestamp

    [00:00:35] Crafting unique content strategies.

    [00:04:58] Content strategy and research.

    [00:09:01] Repurposing existing content.

    [00:14:51] Content strategy and uniqueness.

    [00:18:20] How to get clients.

    [00:23:06] Confidence in self-employment.

    [00:26:03] Building client relationships.

    Say hi to Joana

    LinkedIn:
    Website
    Instagram
    28 min
  • Niche Down and Succeed: Affiliate Marketing Tips from James Njenga
    On this episode of The Freelancer's Mic, we give the mic to James Ndjenga, a seasoned affiliate marketer and TikTok influencer. James shares insights on affiliate marketing and TikTok growth.
     

    With six years of experience in digital marketing, including affiliate marketing and SEO, James discusses his journey and offers advice on what he would do differently if starting over. Tune in for valuable tips on navigating the world of affiliate marketing and leveraging TikTok for business success.

    [00:03:11] Affiliate Marketing Definition.

    [00:07:05] Finding niche products to promote.

    [00:09:21] Balancing creativity with marketing.

    [00:16:13] TikTok brand collaborations.

    [00:17:29] Making money on TikTok without dancing.

    Say hi to James on:
    Facebook
    Tiktok
    Website
    22 min
  • Building a 7-Figure CMO Agency: Mitchell's Story and Strategies
    On today's episode of The Freelancer's Mic we give the Mic to Mitchell Sullivan, a successful freelancer who transitioned to running a nearly seven-figure fractional CMO agency. Mitchell reflects on his journey from humble beginnings to agency boss, offering valuable insights for freelancers navigating professional growth while balancing parenting demands.

    Mitchell shares the importance of specialization in freelancing and the impact of focusing on one's strengths.


    Tune in for an inspiring conversation on achieving success in the freelance world.

    Timestamps

    [00:00:32] Freelancer to Agency Boss Journey

    [00:07:40] The rise of fractional CMOs

    [00:13:07] Freelancers setting boundaries

    [00:16:29] The reality of freelancing

    [00:18:24] Freelancing advice for beginners

    [00:22:13] Finding clients through networking.


    Say hi to Mitchell Sullivan on:

    Zero Eight

    LinkedIn
    26 min
  • How to Conquer the Fear of Finding Your Next Client
    In this episode of The Freelancer's Mic, we give the Mic to the super talented NYC-based performer, host, and certified fitness professional, Kate Cherichello. She is a creator and host of the weekly podcast, Be The Good with Kate. She shares insights on maintaining a steady flow of clients. 

    She discusses the benefits of starting a subscription-based virtual model early in a career, highlighting the flexibility and income stability it offers, especially for performers on the go.

    Tune in for valuable tips on building a successful freelance business in the creative industry!




    [00:01:22] Subscription-based virtual fitness model.

    [00:04:31] The rise of virtual fitness.

    [00:08:31] Transferable skills in entertainment and fitness.

    [00:12:22] Previous client reaching out after years.

    [00:18:20] Showing up in marketing strategies.

    [00:21:13] Overcoming fear of not having clients.

    Connect with Kate:
    • Website: katecherichello.com
    • Instagram:@positively_kate
    • LinkedIn: Kate Cherichello
    23 min
  • SEO Made Simple: Let's Talk Keywords with Daniel
    In this episode of The Freelancer's Mic, I had the pleasure of speaking with Daniel Ndege, a multi-talented freelance SEO and digital marketing expert. Daniel shared his journey from working as a shop attendant in 2018 to becoming a seasoned SEO specialist. His story shows the power of perseverance and continuous learning. 


    We also got into the topic of "SEO Made Simple," focusing on the importance of keywords. Daniel broke down the basics of SEO, explaining what keywords are and how they function. He emphasized the importance of understanding your audience and their pain points to choose the right keywords effectively.


    Here are the timestamps for a quick listen.

    Timestamp


    00:06:50 Starting with SEO keywords.
    00:08:46 Understanding Your Target Audience.
    12:12 - Effective keyword research techniques
    00:16:16 - Long-tail keywords vs short-tail.
    18:23 - Optimizing long tail keywords 
    00:20:13 - Keyword Research Strategies
    00:25:03 - Understanding user intent analysis 
    00:26:26 - SEO Funnel Levels.
    00:30:11 - Optimizing content and SEO.

    Say hi to Daniel on Facebook
    LinkedIn
    32 min
  • New Freelancer? Here's How to Rule the Market
    In this episode of the Freelancer's Mic, we interview Marco Torres, founder of marketingboost.com Marco specializes in incentive-based marketing to help businesses increase sales. He shares his insights on the importance of providing value-add incentives rather than discounts. He emphasizes the need for more creatives, content, videos, and tools to support affiliate marketers promoting his product, aiming to make marketing boost services more accessible and lucrative for affiliates.

    Want to skip? Here you go!

    [00:02:29] Who is Marco Torres?

    [00:05:24] Standing out in crowded markets.

    [00:11:15] Creating effective incentives.

    [00:12:08] Generating customer reviews creatively.

    [00:16:18] Low-cost marketing tactics.

    [00:19:48] Free marketing incentives available.


    Special Offer:

    Marco generously offers you a chance to try Marketing Boost for free, providing a glimpse into how value-add incentives can transform your marketing efforts.


    Website
    Email Marco
    Facebook Group
    Tune into the Marketing Boost Solutions Podcast for more business growth tips.
    23 min
  • The Engagement Equation: How to Keep Your Social Media Presence Strong!
    In this episode of the Freelancers Mic, we give the mic to Sriya Peruka, a social media manager, an entrepreneur, and the host of the WEE Podcast.

    We discussed about social media engagement and what it takes to be successful in the industry. Sriya shares her experiences starting her social media agency at a young age and the lessons she has learned along the way.

    She emphasizes the importance of learning before starting to work with clients and providing value to them.

    We then shifted the conversation to social media algorithms and how to maintain consistent engagement and reach. 

    Tune in to learn about Sriya's journey into social media management and the lessons she has learned along the way.

    Snippets



    [00:00:45] Starting a Business at 18.

    00:04:07 - The Importance of Multiple Skills in Freelancing

    00:04:29 - Finding Clients on Twitter

    00:05:24 - Adapting to Social Media Algorithm Changes

    00:07:19 - Avoiding Generic Content with ChatGPT

    00:08:01 - The Relevance of Hashtags and SEO

    00:11:54 - Searching for Clients on Twitter

    00:12:07 - Hashtag Use on Different Platforms

    00:14:17 - TikTok Engagement and Posting Strategy

    00:19:06 - Tips for Aspiring Social Media Managers

    Say hi to Sriya on:

    LinkedIn


    27 min

About The Freelancer's Mic

From the publisher's feed

The Freelancer's Mic is the podcast for expert B2B Coaches and Consultants ready to use strategic podcast guesting to build their authority, sell their book, and fill their high-ticket coaching programs. Hosted by Podcast Visibility Strategist Ludiah Mong'are.