Is the freight market really collapsing, or are we just getting caught up in the noise? Tune in to this week's last episode with Sunny Sharma as we cut through the negativity flooding social media and talk real freight business!

We break down what's actually happening in the market, from the so-called "capacity purge" to AI's impact on operations and jobs, and efficiencies, why consistent CDL standards are long overdue, and how cybersecurity is now a non-negotiable part of doing business.

Whether you're a broker, carrier, or owner-operator, this episode is all about staying accountable, staying sharp, and taking charge of what's in front of you in the freight world today!

Resources / References:

• https://www.freightwaves.com/news/largest-capacity-purge-in-history-coming
• https://www.ttnews.com/articles/ch-robinson-ai-stock-surge

Connect with Sunny

• Website: https://www.zemsinc.com/
• LinkedIn: https://www.linkedin.com/in/sunny-sharma-zemsinc/

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🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

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💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

What if thieves could bypass your tracking system without you even knowing? Our returning guest, Curtis Spencer of Bloodhound Tracking Device, tells us how their covert tracking units can help avoid detection, blending right into containers to outsmart organized crime and cybercriminals!

These devices go beyond digital tracking; they capture tamper photos, trigger alarms, and provide physical proof for law enforcement, bridging the gap between cyber and physical freight protection.

Curtis also shared how Bloodhound's triple communication system (cellular, satellite, and IoT mesh) ensures global coverage and zero data loss, even when hackers strike. With long battery life, advanced sensors for temperature, humidity, and shock monitoring, and bank-level data encryption, this tech isn't just tracking but also redefining supply chain security. If you care about protecting freight from theft, damage, or false claims, this conversation will show you how the next generation of logistics tech is getting it done!

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, hear what's really happening across freight, capacity, and the broader logistics landscape, and find out if automation and AI are reshaping jobs faster!

I also discuss Amazon and UPS cutting tens of thousands of jobs and the involvement of automation and AI on this matter, the federal pressure on California's CDL standards, and, with cybersecurity threats rising, I share why every freight company needs to vet tech vendors like their business depends on it. Through it all, the message stays the same: build your pipeline, serve your customers, and stay focused on long-term growth.

References / Resources

• https://www.ttnews.com/articles/amazon-layoff-wave-2025
• https://www.usatoday.com/story/money/2025/10/28/ups-jobs-worker-layoffs-earnings-report/86951257007/
• https://www.ttnews.com/articles/duffy-pressure-california-crash

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How well do you really know your vendors? Are your cybersecurity defenses keeping up with modern freight threats? Listen to Ben Wilkens for Day 2 of the 2025 NMFTA Cybersecurity Conference as he talks about the growing overlap between cybersecurity, cargo theft, and vendor management in transportation!

We cover why third-party vendors are often the weakest link, how simple steps like multi-factor authentication (MFA) can stop most attacks, and why using the NMFTA's vendor checklist should be a standard practice for every carrier and broker.

Ben also breaks down how cybercriminals are blending digital scams with physical theft, using tactics like phishing and fake carrier setups to exploit gaps in vetting and process discipline, why technology alone can't fix broken operations, and how consistent vetting, digital hygiene, and collaboration across the industry are key to protecting freight!

About Ben Wilkens

Ben Wilkens, CISSP, CCSP, CISM, is a Cybersecurity Principal Engineer at the National Motor Freight Traffic Association, Inc. (NMFTA)™.

In his role at NMFTA, Ben spearheads research initiatives and leads teams dedicated to developing cutting-edge cybersecurity technologies, methodologies, and strategies to safeguard information systems and networks. He collaborates extensively with academic institutions, industry partners, and government agencies to advance cybersecurity practices and knowledge.

Ben provides expert insights and recommendations to organizations, enhancing their security posture and helping them navigate the constantly evolving landscape of cyber threats.

Before joining NMFTA, Ben was a key executive at a third-generation family-owned trucking and logistics company. There, he focused on the strategic integration of technology to improve operational efficiency while ensuring adherence to cybersecurity best practices.

With a rare combination of CISSP, CCSP, and CISM certifications alongside an active Class A CDL, Ben brings a unique perspective to the intersection of cybersecurity and transportation. In addition to his extensive experience as an over-the-road driver, he has held roles in dispatch operations, driver management, and brokerage sales. Ben later transitioned to IT and operations support, where he honed his expertise in cybersecurity.

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, we've got Amadou Kane of VicOne live from Austin, TX, at the NMFTA Cybersecurity Conference to talk about the real risks facing transportation, from hackers targeting ELDs and Class 8 trucks to supply chain vulnerabilities that could disrupt the entire freight network!

We dive into how attackers manipulate GPS data, hijack vehicle controls, and even exploit EV chargers to threaten infrastructure, how fleets can fight back with onboard intrusion detection systems, real-time monitoring, and tighter OEM and supplier vetting through Software Bills of Materials (SBOMs), why vehicle security isn't just IT security, how cost-cutting at the OEM level creates risk, and what proactive measures the industry must take to protect drivers, assets, and national security!

About Amadou Kane

Amadou Kane is a Sr. Solution Engineer and the North America Technical Lead at VicOne. With extensive experience in the automotive industry, previously spearheaded Wistron NeWeb's V2X programs in North America and served as the Automotive Business Development Manager, specializing in connectivity and ADAS. Amadou brings a wealth of expertise in developing innovative solutions to address the evolving challenges in automotive technology. He holds a Bachelor of Electrical Engineering and a Master's of Electrical and Computer Engineering, as well as an MBA from the University of Detroit Mercy.

Connect with Amadou

• Website: https://vicone.com/
• LinkedIn: https://www.linkedin.com/in/amadoukn/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

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▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

What really drives long-term growth? Chasing revenue or creating real value? Anthony Petitte is back for the last episode of this week to share how founders can scale smarter by focusing on sustainable value creation!

We talk about building a growth playbook that prioritizes operational discipline, high-quality revenue, and customer diversification. Anthony also explains why founders should start with smaller customers, refine their processes, and avoid overcapitalization traps that can erode control and focus. Lastly, he explores how channel partnerships, data-driven strategies, and clarity in leadership identity can distinguish the good from the great!

Connect with Anthony

• Website: https://anthonypetitte.com/
• LinkedIn: https://www.linkedin.com/in/anthonypetitte/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Wendy Buckley of STARS HazMat Consulting breaks down the realities of hazmat freight compliance and risk management!

We talk about why most companies don't realize their insurance excludes key hazmat activities like storage or transport and how that mistake alone can shut you down, how hands-on, customized training and concise SOPs are what actually protect your team, the essential role of regular internal and third-party audits, and how proper commodity identification can prevent dangerous storage scenarios (like lithium batteries stacked next to paper rolls).

If you're moving or brokering hazmat freight, investing in expert guidance, tailored training, and updated insurance coverage isn't optional—it's how you keep your business alive and compliant in a zero-tolerance industry!

About Wendy Buckley

With 28 years of hands-on experience in hazardous materials transportation, compliance, and safety, Wendy helps companies navigate the complexities of hazmat regulations while ensuring their operations remain efficient, safe, and profitable.

As the founder and owner of STARS HazMat Consulting for 13 years, she partnered with shippers, carriers, warehouses, and 3PLs to create customized compliance strategies that protect people, property, and profit. Her approach is simple yet impactful: turn regulatory challenges into opportunities for operational excellence and growth.

Connect with Wendy

• Website: https://starshazmat.com/
• LinkedIn: https://www.linkedin.com/in/wendy-buckley-48304223/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How secure is your trucking operation against cyberattacks? Are you confident your team could spot a phishing email or fake shipper domain before it costs you thousands? Today, listen to cybersecurity expert Melanie Padron speaking about the growing threat landscape in transportation!

We discuss why small and mid-sized carriers are prime targets, often hit hardest because they lack dedicated security resources, how AI-powered tools are helping companies stay ahead of evolving cyber risks, and practical solutions: employee training, incident response plans, vendor vetting, and partnering with cybersecurity professionals who understand trucking operations.

The key message? "Trust but verify." As National Cybersecurity Awareness Month reminds us, education and consistency are your best defense. Whether you run one truck or a 500-unit fleet, acquire strategies from this episode to secure your business and protect the future of the industry.

About Melanie Padron

Melanie Padron is a risk management expert and cybersecurity speaker who has made it her mission to protect trucking companies from cyber threats. She's been right there in the trenches when ransomware attacks hit, helping pick up the pieces after systems are encrypted and ransom demands arrive. After spending over 20 years in the insurance industry helping businesses recover from disasters, Melanie has shifted her focus to something she's even more passionate about: stopping those disasters from happening in the first place through proactive cybersecurity.

Her connection to trucking is personal. Growing up working in her family's convenience stores, she watched the steady stream of trucks that kept their gas tanks filled and shelves stocked. Her uncle and aunt were owner-operators who crossed the country delivering freight, giving her firsthand insight into the dedication and sacrifice required to build a trucking business.

Working with veteran-owned IT Architeks, Melanie helps trucking leaders secure their fleets and leverage AI to become more efficient and profitable. Her approach is simple: when trucking companies truly understand their risk, real protection begins. One company at a time, she's working to build cyber resilience in the trucking industry.

Connect with Melanie

• Website: https://www.itarchiteks.com/
• LinkedIn: https://www.linkedin.com/in/melanie-padron/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Prepare for the freight market shift in 2026 and be ready to pivot when contracts tighten and rates stagnate by listening to our topics today!

In this episode, you'll learn why focusing on the spot market instead of long-term RFPs will give brokers the flexibility to thrive through the coming changes, how to price in real time and protect your margins, and how automation and AI are reshaping broker operations.

On the regulatory side, I cover the growing crackdown on non-domiciled CDL issuance and the safety fallout from illegal operators running unregistered trucks. States like California and Kentucky are tightening compliance, exposing just how deep the enforcement issues go.

Resources / References

• https://cdllife.com/2025/driver-without-cdl-driving-for-illegal-company-placed-on-ice-detainer-for-fatal-us-20-crash/
• https://www.ttnews.com/articles/california-fmcsa-elp-refute
• https://www.ttnews.com/articles/states-action-non-domiciled

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How do you stay "patiently aggressive" when the freight market keeps throwing curveballs? What's the right balance between playing offense and protecting your cash flow? In this episode, James Currier is back to discuss how the smartest players in the freight game are moving right now, expanding into new services like dedicated haul and final mile, locking in smart contracts instead of chasing spot rates, and seizing M&A opportunities while others retreat.

We dig into why financial discipline, detailed P&L reviews, and strong vendor relationships are the real game-changers in today's volatile market. From navigating tariffs and rising insurance costs to understanding when to buy, refinance, or wait, you shouldn't miss this conversation on strategy, resilience, and growth for carriers and fleets who are ready to win!

About James Currier

James Currier is the Chief Revenue Officer at Finloc USA, where James leads the sales team across the country in a relentless pursuit for increased market share in the equipment finance field. After starting his professional career as a Business Analyst in the healthcare field, James came to realize that his passions were best suited to dealing with people and organizations aiming for growth. After a two year contract was completed with Fraser & Interior Health Authorities in British Columbia, a career change ensued and James has not looked back since. Combining the analytical fundamentals learned in healthcare and a natural gravitation towards people and business development, James has thrived in a sales career since 2012, leading, managing, and training dozens of people over the past several years.

Subsequent to the completion of a >$400MM acquisition at his previous company, James made the jump to Finloc where he was first tasked with hiring and redeveloping the Ontario, Canada market. James was then assigned to manage the US division for Finloc as a player/coach, originating new asset-based financing opportunities and finding, attracting, and training new talent.

James has worked in an exceptionally diverse range of roles since the age of 15, starting as a minor hockey league referee. His openness to new experience has allowed James to experience positions as a head of high-profile security, high-adventure whitewater rafter guide, Corporal in the Canadian Armed Forces Infantry Reserve, business analyst, VIP/Private security operative, personal support worker, guitar teacher, and sales leader.

As a well-versed hobbyist who enjoys learning and new experiences, James enjoys coaching/playing/watching hockey, swimming, guitar, hunting, fly fishing, boating/canoeing, cycling, hiking, woodworking, motorcycling, reading, DIY projects, and evening walks with his wife, 2 boys, and golden retriever.

Connect with James

• LinkedIn: https://www.linkedin.com/in/james-currier-clfp-232b0842/?originalSubdomain=ca
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/