Are you getting ROI from your AI tools—or are you just adding more tech without solving real problems? 

Today’s episode with Ryan Schreiber, a leader in AI and machine learning for logistics, digs into what AI means beyond the buzzwords, why most companies today are only seeing incremental and not transformational value, and what’s holding them back: strategy gaps, messy data, and weak integrations.

Ryan breaks down why most AI vendors chase the top 50 brokers while ignoring the bulk of the market, and how smaller companies can still get big wins by focusing on automating the unsexy stuff, think billing, compliance, and track & trace. Learn practical ways to rethink your workflow, price your time correctly, and implement AI with purpose, not hype. If you're in freight and wondering how to cut costs, improve ops, and scale smart, this one’s for you!

About Ryan Schreiber

Ryan has lived his career at the intersection of transportation and technology. As the Chief Growth Officer at Metafora, Ryan leads growth strategies that leverage the company's strengths and taps into new opportunities for both the company and the industry at large. Ryan’s commitment to the transportation and logistics industry is evident through his authorship for publications such as FreightWaves and Journal of Commerce and through his additional work as an angel investor and advisor to multiple logistics and freight tech businesses. Ryan has made substantial contributions to Metafora's progress and growth, including building partnerships, expanding services, launching new products, developing marketing strategies, and serving as a subject matter expert.

Connect with Ryan

• Website: https://metafora.net/ 
• LinkedIn: https://www.linkedin.com/in/ryan-schreiber/ 
• Email: [email protected]

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In today’s episode, I’m joined by Sage (Erik Larson), a logistics veteran with over 20 years in the industry, from owner-operator to SPI agent. He shares how the 2008 recession nearly took him out and how his decision to go all-in on freight brokerage reshaped everything. 

We talk about the grind, working to master the over-dimensional niche, building custom trailers, and moving 70+ complex loads a year. Sage also breaks down how he built long-term carrier relationships without using load boards, his transition from independent brokerage to the SPI model, and why freight volume is tied to global trade shifts and oil prices. 

If you're serious about operational excellence, niche specialization, and adapting your freight business, you’ll want to hear this one!

Connect with Sage

YouTube: https://www.youtube.com/@SageOutcastX

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, we’ll discuss solving the truck parking crisis at a national level and scaling authentic brand content in trucking with our returning guest, Reed Loustalot of the Truck Parking Club!

Reed shares how their consistent content strategy has driven massive growth, earning hundreds of millions of impressions, and how authenticity has powered their branding. 

With over 2,300 locations and 40,000 spaces, and growing weekly, they’re addressing inefficiencies that cost drivers time and money! There’s more to this episode that you should hear, so stay tuned!

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Where is the freight market heading, and how are the current economic trends shaping it?

Today, let’s break down the latest spot market conditions, the recent economic indicators impacting freight volumes, and some of the challenges in business development during a market downturn!

Whether you're a carrier, broker, or shipper, this episode’s insights can help you better navigate today’s transportation industry!

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

If you're into final mile logistics, LTL freight, or operations management, listen to this episode with Andrew Rodriguez of Harvey to hear his practical insights and strategies!

Andrew highlights managing high-volume freight and maintaining top-tier customer service with a small team, his journey from freight brokerage into manufacturing operations, and Harvey’s structured approach to daily shipping cutoffs, rural delivery coordination, vendor management, and real-time metrics to monitor booking speed, damage rates, and customer satisfaction!

About Andrew Rodriguez

Andrew is the Operations Manager at Harvey Industries International, where he oversees key aspects of supply chain operations and organizational efficiency.

Before joining Harvey Industries, Andrew held a territory management role at a freight brokerage firm, where he supported clients with their freight and transportation operations. This position gave him hands-on exposure to the complexities of freight logistics, allowing him to work with a diverse range of clients and freight modes. His experience provided him with a broad understanding of how transportation integrates with various business functions, including IT, accounting, customer service, and sales.

Prior to his work in freight logistics, Andrew held several operations management positions across industries such as commercial property management, real estate development, marketing, sales, and startups. In these roles, he developed a strong passion for process improvement and operational efficiency, grounded in a customer-centric and results-driven mindset.

Andrew joined Harvey Industries with the goal of merging his background in operations management with his experience in freight and transportation, ultimately contributing to the broader scope of supply chain operations.

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Join us today as we’ve got the CEO of Apex Transit Solutions, Marina Ivanov, sharing how they continue navigating the trucking industry’s challenges while building a sustainable business!

Marina shares what it’s really like running a family-owned operation, the lessons learned from scaling without outside capital, and how technology, factoring, and the right hires changed their game! Tune in to this episode packed with real talk and strategies!

Connect with Marina

• Website: https://apextransitllc.com/ 
• LinkedIn: https://www.linkedin.com/company/apex-transitllc/ / https://www.linkedin.com/in/marina-ivanov-4a9144194/

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, Nick Erdmann of Vectura Risk Management is back for another insightful conversation about protecting high-value freight from the rising cargo theft threats!

We dive into the harsh reality of organized cargo theft, why it's more sophisticated than most think, and how escort services are stepping up to protect high-risk shipments like pharmaceuticals and electronics!

Nick walks us through real-world prevention tactics, how layered security assessments work, and why the human element remains just as important as technology. Whether you're a carrier, broker, or shipper, this episode covers what you need to know about securing freight!

About Nick Erdmann

With over two decades in supply chain security, Nick serves as the Director of Business Development at Vectura Risk Management, where he specializes in protecting high-value shipments, including pharmaceuticals and electronics through advanced cargo escort services and comprehensive risk management solutions. Prior to joining Vectura, he spent 20 years at Transport Security, Inc., where he established himself as a trusted security advisor across the transportation, retail, portable storage, and supply chain sectors. Throughout his career, Nick built a proven track record of developing customized security programs that address the unique operational challenges faced by his clients. Nick's expertise spans cargo security, regulatory compliance, physical security, location-based services, GPS monitoring, and C-TPAT compliance. He collaborates closely with safety directors, loss prevention teams, security personnel, law enforcement agencies, and cargo theft task forces to implement robust protection strategies. Nick remains actively involved in transportation security associations, including TAPA and the Midwest Security Council, contributing to the development of industry best practices and innovative approaches to supply chain protection. His mission is to safeguard his clients' most valuable cargo and assets through the best layered solutions approach and exceptional service.

Connect with Nick

• LinkedIn: https://www.linkedin.com/in/nickerdmann/ 
• Website: https://govectura.com/

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

If outdated payment methods are slowing down your operations or costing you money through fraud, you must listen to this episode with Relay Payments’ co-founder, Spencer Barkoff!

Spencer shares how they’re modernizing freight payments across the board and reshaping how carriers and brokers handle transactions. Learn more about Relay’s innovations in this episode because they’re not just solving problems—they’re setting new industry standards!

About Spencer Barkoff

Spencer Barkoff is the President and Co-Founder of Relay Payments, a fast-growing fintech company modernizing payments in the trucking industry. Under Spencer’s leadership, Relay is delivering much-needed innovation to an industry that has long relied on cash, checks, and manual workflows. He can speak to the larger movement to digitize legacy industries, the challenges and breakthroughs in reaching drivers and fleets at scale, and current trends in the industry.

Most recently, Relay announced Relay Pulse—a major step forward that gives fleets real-time visibility into spending across fuel, parking, and now, nationwide repair services.

Connect with Spencer

• Website: https://www.relaypayments.com/ 
• Phone: (877) 735-2910
• LinkedIn: https://www.linkedin.com/in/spencerbarkoff/

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are you keeping up with the shifts in freight, from automation to AI-driven brokers and everything in between? 

With 95% of broker tasks potentially automated, the focus now is on leveraging technology while keeping the human touch where it matters, customer and carrier experience. Whether it’s investing in automation, tightening up internal processes, or building face-to-face relationships in a crowded market, now’s the time to niche down and stay visible! Tune in to learn more!

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are you confident your business can identify fraud before it hits your bottom line? How can you tell if an invoice, ID, or rate confirmation is real or AI-generated? You must listen to this conversation with Chad Capooth of Denim!

Chad unpacks the alarming rise in sophisticated fraud across the transportation industry, from AI-generated fake documents and spoofed domains to virtual numbers and identity theft! 

With fraud tactics evolving every six months, Chad emphasizes that ongoing staff training, layered security, and tools like live ID matching and account verification are no longer optional; they’re essential!

About Chad Capooth

Chad is the VP of Operations at Denim. He brings over 15 years of experience in strategic planning, business growth, and operations leadership. At Denim, he leads operational strategy, leveraging deep expertise in factoring, credit underwriting, and portfolio management to deliver efficient, tech-enabled solutions.

Previously, as COO at eCommerce Financing LLC, Chad helped launch innovative products like Revenue Loans and Quick Pay Loans. At Transfac Capital, he advanced operational performance through technology-driven underwriting and automated invoice processing. Chad’s earlier roles at Unlimited Working Capital and Enoble Business Capital (formerly National Bankers Trust) cemented his reputation as a leader in financial services innovation.

Connect with Chad

• Website: https://www.denim.com/ 
• Email: [email protected]

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly  
• SPI Logistics | https://spi3pl.com/ 
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/. 

To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/ 

🕊️ https://twitter.com/thefr8coach 

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/