Your homepage might look fine at a glance—but a few small friction points could be quietly pushing visitors away before they ever contact you. In this episode, Catherine walks you through a simple, 15-minute “Friction-Free First Click Audit” you can do while looking at your homepage on your own laptop or phone. In clear, non-technical language, she pinpoints five common problem areas: crowded hero sections, vague headlines, competing buttons, distracting pop-ups, and confidence-killing layout jumps on mobile. For each one, she explains what’s going wrong in human terms—“this makes people hesitate” instead of “your bounce rate is high”—and offers one tiny, practical fix you can brief to your web person or do yourself. Then Leo “paints a picture” of how a smoothed-out homepage feels: calm eye flow, one main action, and a layout that quietly reassures visitors they’re in the right place. Together, they share the Artbreeze Friction-Free Checklist you can reuse any time your site starts to feel a bit noisy or heavy, so your homepage keeps working like a breeze instead of a barrier.