Apple, Google, Facebook, Amazon and Microsoft -- The Frightful Five as we like to call 'em -- can be scary. But they're not evil. And they're often worth working with to reach customers you can't reach on your own. But, you want to be sure you won't get your head eaten at the end of it. How can you do that? The latest episode of Thinks Out Loud looks into it for you. Give a listen and see how you can connect with customers directly.