In this episode of The Fuck It Shift, Adam Ross breaks down the biggest lie we’ve all been sold: that happiness is something you can chase, buy, or hold onto forever.

The truth? Chasing happiness will make you miserable. Happiness isn’t a destination — it’s just a moment, like sadness or joy. And the harder you try to force it, the further away it gets.

Adam shares why letting go of control, focusing on others, and shifting your intentions creates more peace than any amount of money or status ever could. Real happiness shows up in the small, unexpected moments — not in the chase.

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Adam Ross opens up about the brutal truth of parenting: every parent feels like they’re failing. Instead of trying to live up to the impossible standard of “perfect parenting,” Adam shares how he shifted his approach — treating fatherhood less like discipline and control, and more like coaching.

With six kids, chaos is guaranteed. But by focusing on encouragement, guidance, and teaching in the moment, Adam discovered a way to turn failure into growth and actually enjoy fatherhood more.

If you’ve ever felt like you’re screwing it all up, this episode will remind you you’re not alone — and there’s a better way forward.

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IG: @adamross_online
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In this episode of The Fuck It Shift, Adam Ross breaks down why so many relationships fade: we get comfortable and stop doing the little things that built love in the first place.

Through a simple story about an apple fritter, Adam shows how intention — not grand gestures — keeps love alive. He explains why giving without expecting, treating relationships like they’re brand new, and showing up in small ways every day makes the difference between coasting and truly connecting.

If your relationship feels stuck, this is your reminder to stop making excuses and start showing up — with intention.

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In this episode of The Fuck It Shift, Adam Ross takes on one of the biggest killers of growth: the fear of judgment.

From blowing up his own life and facing criticism from friends, family, and business partners, Adam knows firsthand what it’s like to be crushed by other people’s opinions. But he also knows the freedom that comes when you stop giving a shit about what others think and start living with clear intentions.

Adam shares how judgment — both from others and the kind you put on yourself — can trap you in negativity, self-doubt, and wasted energy. More importantly, he shows you how to break free: by questioning whether judgment is even true, by setting intentional actions that prove it wrong, and by shifting focus away from yourself to genuinely helping others.

If you’ve been paralyzed by other people’s opinions, this conversation is your permission slip to let go, trust your intentions, and finally live on your terms.

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In this episode of The Fuck It Shift, Adam Ross unpacks one of the most surprising lessons about growth — from a lobster. A lobster can only grow by shedding its shell, leaving itself completely exposed and vulnerable until a new one forms. It’s uncomfortable, even dangerous, but it’s the only way forward.

Adam connects this metaphor to his own journey through loss, failure, and rebuilding. He shares how the hardest seasons in life often force us out of our comfort zone and into raw, unprotected spaces where growth actually happens. Staying safe in your old shell feels easier, but it keeps you small.

If you’ve ever felt like you’ve hit a wall, this episode is your reminder that discomfort is proof you’re growing. The question is simple: will you stay in your shell, or shed it and take the risk of becoming something bigger?

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IG: @adamross_online
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In this episode of The Fuck It Shift, host Adam Ross opens up about the darkest chapter of his life — losing everything from his business to his marriage — and how he rebuilt himself from the ground up.

Adam shares the raw truth of what it feels like to hit rock bottom, when even getting out of bed feels impossible. But instead of letting struggle define him, he discovered a powerful tool: intention.

Through setting the smallest daily goals — feet on the floor, a morning shower, one step at a time — Adam shows how to flip the script on negativity, turn pain into fuel, and transform breakdowns into breakthroughs.

This episode isn’t about lofty motivational slogans. It’s about real, practical steps to rebuild your life when it feels like it’s falling apart. If you’re struggling, this one’s for you.

Whether you’re in the middle of your own storm or just looking for tools to grow stronger, this conversation will remind you that the pain is always worth the growth.

Socials:

IG: @adamross_online
TikTok: @adamross_online
LinkedIn: Adam Ross

Socials:

IG: @adamross_online
TikTok: @adamross_online
LinkedIn: Adam Ross