If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!).

I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course creators. This guide covers everything from creating and measuring your content to multiplying your efforts for sustainable success. I’m a big believer that sustainable success is built slowly and quietly over time, and that the key to success is having a strong content marketing foundation in place. This guide will help you do just that.

In this episode you will learn:

* A full content marketing plan for course creators

* How + why different 3-step methods work together and build upon each other for a full plan

* What makes up your content marketing foundation versus your content implementation

* The overall goal of each piece of content you create

Listen to this episode on:

Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe

Highlights in this episode:

[00:01:44] My love and hate relationship with listicle-style topics

[00:02:45] Putting 3- and 4-step processes together to create a full content plan

[00:04:42] Is this applicable to more than course creators?

[00:07:23] Make, measure, and multiply

[00:11:04] How to bust through content planning hurdles

[00:14:23] What makes a content system

[00:16:30] Content marketing foundation versus implementation

[00:18:44] Healthy and balanced content planning

[00:24:37] Weaving content together in a kaleidoscope of options

[00:25:42] The ultimate goal of each piece of content

Blog Post

Content marketing is a big topic! And even narrowing it down to a full content marketing plan for course creators is a lot. So I’m going to listicle it.

I have a love-hate relationship with listicle-type topics. I love them from a hook point of view (3 Ways to Talk To a Difficult Client), because it’s a clear topic for your audience. They know exactly what they’re going to get from that article. 

But I don’t love them because they often undersell the amount of work involved. That topic, for example–we all know there’s way more nuance in the subject than just three ways to handle them.