Copywriting is arguably one of the most important but most overlooked parts of running your business. From the words on your website to your social media captions, understanding your audience and really speaking to their pain points can make or break your business.

On this week's episode, I'm joined by Ella of Epiphany Copy. She talks us through where to get started with the copy on your website, social media captions and even email marketing.

Grab a pen and paper (or whatever digital alternative you use) as this episode is not to be missed!

@epiphany_copy

@infocusrecordingco

[email protected]

The majority of function musicians didn't get into this line of work to become business owners, and therefore miss a lot of the key parts in running a successful business.

On today's episode, I'm joined by Ian Marx, lead singer of the award-winning party band The Fireflies. He talks us through the process of making your band your business. We cover funding and investment, creating a business plan, advertising and marketing, client management and loads more!

This episode is absolutely not to be missed!

www.sussexpartyband.co.uk

@thefirefliespartyband

www.infocusrecordingcompany.co.uk

@infocusrecordingco

Love it or hate it, social media can be a powerful tool that you can use to grow your business. It is often the first impression potential clients will make of you, and having a strong online presence is the first step in creating your lead generation machine.

On today's episode, I'm joined by Karen Cureton from Cureton Consulting, who talks us through some of the strategies she uses with clients to gain trust, build an engaged audience and sell services without being salesy.

www.curetonconsulting.co.uk

@karencuretonsocial

Do you suffer from feast and famine cycles in your business? Going from your best month ever to your worst month ever?

On today's episode, I'm going to talk you through how to start generating a constant number of leads into your business. Unfortunately, relying on word of mouth just isn't enough. You need a strong lead generation strategy if you want a healthy and consistent business.

www.infocusrecordingcompany.co.uk

@infocusrecordingco

Google Analytics is a powerful tool that can help you understand where your clients are coming from and then interacting with your website.

On today's episode, I'm joined by Amanda Webb, an expert in Google Analytics. Amanda talks us through what Google Analytics is, and how to use it to help grow your business.

www.spiderworking.com

@spiderworking

[email protected]

@infocusrecordingco

On today's episode, I'm joined by Texas based singer and musician, Charity Eden. Charity is the band leader and founder of 'Lover' The Taylor Swift tribute band. She tells us about her incredible journey from her first solo gig, to flying a team of people all to Japan to play for 20,000 people all in the space of 10 months. This episode is not to be missed!

@lovertaylortribute

@charityedenmusic

www.lovertaylortribute.com

www.infocusrecordingcompany.co.uk

@infocusrecordingcompany

[email protected]

On today's episode, I'm joined by Marv Robinson, a professional multi instrumentalist from Bristol. We discuss his late diagnosis of ADHD and Dyslexia and how that has effected his career, dealing with burnout and the many different projects that keep him busy!

@marvrobinsonmusician

@silversouledband

@sonderchoir

@everglowacoustic

@50wayspodcast

On today's episode, from all the way across the pond in sunny California, I'm joined by professional guitarist and singer, Kirk Lane. We compare the UK and US function musician scene, the differences in running an original to a cover band, the importance of a good lighting show and loads more!

@kirklanemusic

@thedarrylsband

Bookkeeping and accounting isn't one of the sexiest subjects, especially for creative musicians, but it's vital if you want a long-lasting, successful business.

On today's episode, I'm joined by Kathryn Vincent from Long White Cloud Accounting. We discuss the different types of business entities and what might work better for different types of musicians, VAT, the 7 crucial numbers to know in your business and loads more!

www.longwhitecloud.co.uk

@lwcaccounting

On today's episode, I'm joined by my first returning guest, Coach John Blackburn! We dive into the subject of imposter syndrome and dealing with overwhelm in your business. A subject I think almost everyone can relate to. We discuss some of the causes, things you can do to change your mindset and flip imposter syndrome on its head and turn it in to a positive!

www.john-blackburn.com

@coachjohnblackburn

linktr.ee/johnblackburn

www.infocusrecordingcompany.co.uk

@infocusrecordingco

[email protected]