In this episode of the Fully Funded Shliach podcast, we’re talking about crowdfunding campaigns, also known as peer-to-peer campaigns or year-end campaigns. Every decade or so, fundraising gets a new savior. First it was soup kitchens, then it was galas, and today it’s the crowdfunding campaign. Rabbi Yisroel Brod says crowdfunding is the best of the three, and then explains why it should never be your main annual fundraiser.
Learn where a crowdfunding campaign belongs in your fundraising year, and which donors you should keep far away from it. Find out how to build the donor list that decides the whole campaign before you ever launch. Explore how to set a goal that stretches you without embarrassing you, how long the campaign should actually run, and how to recruit and cultivate ambassadors who keep producing year after year.
The rule underneath all of it is consistency. Same campaign, same time, every year.
Reach out if you have any questions or need additional support.

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