In this episode, we dive into the evolving world of YouTube and the creator economy with Desiree. She takes us on a journey through the pre-COVID and post-COVID eras, comparing how creators used to build their brands with strategies focused on ad revenue, brand partnerships, merchandise sales, and affiliate marketing. But when COVID hit, everything changed.
Desiree discusses how the pandemic reshaped the landscape, with a surge in online platforms and creators forced to pivot quickly. From the rise of TikTok to the shift towards building communities over chasing subscriber counts, she shares insights on creating unique content for multiple platforms, developing diverse revenue streams, and staying adaptable in a saturated market.
Whether you're a seasoned content creator or just starting out, this episode offers valuable lessons on thriving in the ever-changing world of online content creation.
CHAPTERS:
00:00 - Building a YouTube Business in 2025: What Works Now?
01:28 - Pre-COVID YouTube Business Landscape
09:24 - Post-COVID YouTube Business Landscape
13:17 - How COVID Changed the Creator Economy
17:29 - Building a Community Over a Subscriber Count
20:33 - Multiplatform Community Plan
22:05 - Market Saturation
22:58 - Community-Centric Monetization Strategy
25:20 - Diverse Revenue Streams
26:57 - Signature Product
27:20 - How to Build a Sustainable Creator Business
28:55 - Outro
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