The Founder Initiative

The Funding Framework, ex 500 Global, Vijay Rajendran - unique steps used by successful founders to get funded


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🔑 Unique Learnings
Fundraising reflects operational discipline—how you fundraise is a preview of how you’ll run your company.
Vulnerability is only powerful when it’s paired with credibility.
Cold outreach is almost useless without signal. Warm intros from LPs or founders are disproportionately effective.
Running a tight, time-boxed process is a hidden superpower.
Investment memos are underutilized but highly effective—especially when articulating risks and vision in written form.
TIME STAMP
(00:00:00) Crafting a Strategic Fundraising Framework Approach
(00:09:09) Strategic Tool for Investor Engagement and Transparency
(00:13:28) Utilizing Social Proof for Investor Trust
(00:18:06) "Capturing VC Attention Through Strategic Initiatives"
(00:22:22) Structured Time Constraints for Successful Fundraising
Link to get his full book: https://www.amazon.com/Funding-Framework-Secure-Startup-Confidence/dp/1637353391/ref=sr_1_1?crid=1N9JSSNOTOOXK&dib=eyJ2IjoiMSJ9.Yv6vPx3vVNf0CUCsO0F0vHTRxWnD-rkSjA0-BiOWsWYAVSoAeTeRiUnvNmJvhgHyRBJsJPhw133WjUaAyboQ2nMWpp7zNtmFVyAEtawlZJRWr4FC-ETeZkVq2508xYmwcYTD1n1NnxPn_Uup_ir4UC2VCWlc997ySjXKyUJjev9R2vQ8P6XxFPi3gyPbDovm2IHbDXlCYFr128vSVTuIbTP_El5TmxdBAdJZlElqd04.Gev8_Jh70L5g2V6y3QYk0V5eIRDTwSFzQfMdqMnlFSM&dib_tag=se&keywords=the+funding+framework&qid=1747935761&sprefix=the+funding+framework%2Caps%2C189&sr=8-1
Vijay on Linkedin!
https://www.linkedin.com/in/vijayarajendran/
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The Founder InitiativeBy Adam ODonnell

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