The Funnel: A Digital Experience Podcast

Did you know that according to Invesp Consulting it costs up to 5 times more to acquire a new customer than it costs to retain one? While brands spend millions of dollars on commerce sites, close to 98% of consumer visits do not end in a transaction.

On this episode of The Funnel: A Digital Experience Podcast, guest Aimee Sutton uncovers Canopy Commerce Services and the impact it has on customer experiences.

About Aimee Sutton:

Aimee Sutton is Head of Commerce Services at Blue Acorn iCi. She leads Blue Acorn iCi’s full-service department, which supports the customer journey from end-to-end through services like call center and commerce operations. She has 8 years of experience working at Blue Acorn iCi, primarily focused on the client experience and end-to-end commerce capabilities.

Listeners will learn:

1. Why it’s important for leaders to evaluate their tech stack and vendor/agency ecosystem.

2. How a major media company used Canopy Commerce Services to grow revenue and increase customer satisfaction.

3. How smaller teams can take advantage of these services for long-term growth.

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Aimee Sutton on LinkedIn: https://www.linkedin.com/in/aimeesutton10/

What do organizations miss if they don’t have a delivery team? How are delivery teams instrumental to an organization?

During this episode, Divya Kandikatti joins the show to speak more about delivery management and how she engages with potential clients on their transformation journey while helping them make the right decisions.

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Divya Kandikatti: https://www.linkedin.com/in/divya-kandikatti/

Adobe Summit 2023 was back in person this year. Attendees explored topics such as content supply chain, generative AI, personalization at scale, product experience, and so much more!

If you couldn’t attend the event and want the inside scoop on all things Summit, this episode is for you. Emily Wilhoit, Chief Marketing Officer at Blue Acorn iCi, joins us to discuss the event’s themes, takeaways, and learnings.

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Guest: Emily Wilhoit: https://www.linkedin.com/in/emilyallenderwilhoit/

Web accessibility refers to the practice of making websites usable and accessible to everyone, including individuals with disabilities. By ensuring your website is accessible to everyone, you not only make it usable for individuals with disabilities but also improve the overall user experience for anyone who visits your website.

This month Sean Whelan, Accessibility Manager at Blue Acorn iCi, joins us to discuss accessibility guidelines, top accessibility issues overlooked, and how businesses can improve user experiences.

Need help optimizing your website's accessibility or unsure where to start? The Blue Acorn iCi team is here to help with your accessibility needs.

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Sean Whelan: https://www.linkedin.com/in/sean-whelan-accessibility/

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.

In this interview, Brian Coleman, SEO Specialist at Blue Acorn iCi, discusses how brands can prep their SEO for 2022. He covers:

• Changes to Google, including Google Core Web Vitals
• The role of user intent in SEO
• How SEO aligns with the overall marketing strategy
• How SEO affects the user experience
• What outdated SEO tactics brands no longer need to include in their strategy

Navin Kumar, Principal Consultant, Digital Marketing at Infosys, shares what business value customer data platforms (CDPs) provide:

• What business challenges customer data platforms (CDPs) solve
• How a CDP can enhance the customer experience
• How to choose and implement a CDP solution

In this episode of The Funnel, we interview Erica Rooney, VP of Employee Experience at Blue Acorn iCi. We cover how to keep employees engaged while working from home, what the return to work could look like post-pandemic, and tips for enhancing the employee experience.

Customer service representatives have gone from strictly problem solvers to personal shoppers and sales drivers. We interviewed Rachel Fefer, Director of Enterprise Partnerships at Gorgias, for the latest trends shaping customer service, top customer service frustrations, and what a brand can do this month to start enhancing the customer service experience.