Today I had the pleasure to talking with Robert Wright, a great all round guy and a personal friend of mine who specializes in private label protection law. In this episode Robert shares how he started on his journey of becoming a lawyer to specializing in a specific niche, how important it is to protect your brand using trademark and brand registry, and how important it is to choose the right partner for your business. By the end of this episode you'll know what you have to get in place to protect your content and brand online.