In this episode, Carol Schultz speaks with Farfalla founder Paul Didwall about the evolving landscape of digital marketing and AI’s significant impact. The conversation highlights the shift in marketing strategies over the past decade, emphasizing the role of social media and artificial intelligence.

Throughout the conversation, Didwall stresses the balance between using AI for efficiency and the necessity of human oversight to maintain brand integrity and voice. The discussion addresses content effectiveness across different media and different generations, focusing on video, static images, and written content.

The two also explore the evolving role of SEO in an AI-driven world and propose experiments to compare AI-generated content with human-written content to assess efficiency. Both Paul and Carol express skepticism over the ability of AI to fully mimic brand voices, advocating for a mix of artificial intelligence tools and human expertise.

Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and YouTube.

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