Micah Willbrand, Chief Product Officer and VP of Enterprise at NEC Corporation of America joins Jeff Dance to discuss the future of advanced biometrics, including some common types of advanced biometrics currently in use, main ethical concerns, and how advanced biometrics will evolve in the next ten or twenty years.

They Cover:

• [00:03:07] Micah is a visionary leader that leads pragmatically. He states that many tech companies fail because they are too operationally focused or have a product the market won’t accept for the next five or six years. At NEC, he tries to build a hyper-focused consumer culture and create privacy and consent-focused products and services that will make people's lives easier.
  
  
• [00:06:06] People are familiar with biometrics like fingerprinting and facial biometrics to access smartphones. When we talk about advanced biometrics, there are two factors to consider. Firstly, biometric tech in labs has tremendous accuracy. But the second aspect is how we get biometrics because you need something to capture it. So we're seeing new techniques, like photoacoustic imaging, which works through lasers and ultrasound. The future of advanced biometrics brings various applications, including contactless fingerprints, which will create a more device less world.
  
  
• [00:11:06] NEC technology helped identify the Boston bomber. Regarding government and security, the company helps do the biometric matching for Border Patrol to ensure that the person entering the US is the same person on the passport. In the aviation industry, we see more of the so-called "ticketless journey." For example, Delta has multiple gates where you can board with just your face. Thanks to advanced biometrics, we'll see an outgrowth in protection against fraud.
  
  
• [00:18:38] When consumers hear biometrics, there are multiple ethical concerns. It's one of the barriers for the market to accept this technology. One of the NEC's core pillars is responsible growth, which stands for improving the lives of citizens and consumers but not at the detriment of unethical business practices.
  
  
• [00:26:51] People should be able to do 90% of their daily activities without needing devices, and NEC is working to make it a reality. For example, ten or twenty years from now, when you open your car or get coffee, you can use your face or another biometric to conduct the transaction without a physical wallet or phone.
  
  

Learn more about the future of advanced biometrics by tuning into this episode of "The Future Of", a Podcast by Fresh Consulting.

Full transcript: https://www.freshconsulting.com/insights/podcasts/the-future-of-advanced-biometrics/


Subscribe here:

• Apple: https://apple.co/3t0hujs
• Spotify: https://spoti.fi/3BLB3ja
• bCast: https://bit.ly/38yNx3l
• RSS: https://bit.ly/3uaCPIB
• Instructions on how to rate and review The Future Of can be found here

Episode resources:

• Micah’s LinkedIn: https://www.linkedin.com/in/willbrand/ 
• NEC Corporation of America: https://www.necam.com/ 

About the Show

"The Future Of" is a podcast by Fresh Consulting & hosted by Jeff Dance, where we discuss and learn about the future of different industries, markets, and technology verticals. Together we'll chat with leaders and experts in the field and discuss how we can shape the future human experience.Previous guests include: Gurdeep Pall of Microsoft, Carolyn Belle of Astroscale, Kane Simms of VUX World, Rogger Kibbe of Samsung Research America, Rob Tiffany of Sustainable Logix, Katrina Stevens of Tech Interactive, 
Check out our 3 most downloaded episodes:

The Future of the Metaverse
The Future of Construction
The Future of Generative AI