One of the great benefits of the podcast was that I got to hang out with amazing people. Like Sir John Hegarty. If you want to spend time with brilliant people like him, I highly recommend you start your own podcast.

When you get time with George Lois, you make the most of it. The man has so much talent and wisdom. His generosity with his time gave me enough to fill these 3 episodes. And I even had to cut some stuff out. I've seen him a few times since. I'm a lucky man!

George Lois had so much to tell me during our afternoon together that I couldn't fit it all into one episode. Or even two! This is the middle show of a trilogy.

George Lois is one of the true legends of advertising. He was part of the creative revolution in the late 50s. And went on to start the first ever agency to go public. I spent the afternoon with him at his apartment in downtown Manhattan. I was only expecting half an hour. He gave me half a day.

We start by announcing a partnership with the School of Communication Arts. And then chat to one of their mentors, the legendary Paul Brazier (big creative bloke at AMV BBDO). This podcast was responsible for several students attending the school. And that made me very happy!

While wandering around New York with my microphone, I popped into Ogilvy's office overlooking the Hudson to chat with Spencer Osborn, one of their Global MDs. We talked about the difference between the industries on either side of the Atlantic and other stuff. Mainly other stuff. (The Englishman in New York is Spencer. I'm Scottish. I don't count.)

During a trip to New York I abandoned my wife for a couple of hours to have a coffee and a natter with Piers Fawkes, the man behind the brilliant PSFK.

There was a bit too much of a break between this one and the podcasts before. So I had to apologise. It seems that I apologise about something every week. That's because I'm not a professional at this. This week I interviewed Cindy Gallop who explained why the industry was dead and we needed something new.

We're going international for this episode. The entire planet stands between Stanley Johnson and me - but that doesn't stop us. Thanks to Skype. He's a tip top adman in Australia and he's got some wise, wise words for you.

Dave Talks to the legendary Billy Mawhinney and gets some interesting stories about the ad industry of days gone by.