In this episode of Connected Communications, we explore the future of search in an AI-driven world. With the recent launch of Google's new AI mode, we dive into how this and other AI developments are reshaping search engines and what it all means for marketers assessing the business impact of AI on website traffic.

Featuring our very own Senior PR Consultant, Callum Dunnington and Head of Digital PR, Conor Woodhall.

This podcast is produced by Proactive International PR.