Your brand is the idea that people have of you. Great brands are built on a constant message, with a clear identity and a consensus about what that brand means. Just think Coca-Cola, MacDonalds, Apple and - well you get the idea.   So how does AI help drive brand constancy? How do AI and branding bring together the old art of brand management with the new world of technology and algorithms?

Your brand is the idea that people have of you. Great brands are built on a constant message, with a clear identity and a consensus about what that brand means. Just think Coca-Cola, MacDonalds, Apple and - well you get the idea. So how does AI help drive brand constancy? How do AI and branding bring together the old art of brand management with the new world of technology and algorithms?

Your brand is the idea that people have of you. Great brands are built on a constant message, with a clear identity and a consensus about what that brand means. Just think Coca-Cola, MacDonalds, Apple and - well you get the idea. So how does AI help drive brand constancy? How do AI and branding bring together the old art of brand management with the new world of technology and algorithms?

The future of AI-driven branding - with Paula Saertini

“WTF do I do now?” Technology has disrupted everything. Your choice is to do what you have always done before or jump straight into this and figure out what we need to do to tackle the world of digital. This is what Brett St Clair and Michael Cowen dig into on The Think WTF (What’s The Future) Podcast. We chat to those who have solved their challenges digitally and redefined how they live and work!

Share The future of AI-driven branding - with Paula Saertini

Sign up to save your podcasts

The future of AI-driven branding - with Paula Saertini

The future of AI-driven branding - with Paula Saertini