The world of media is changing faster than most realise.

Brett and I see this in our work where we are experimenting with AI-driven marketing solutions. Its early days but initial experiments have exceeded all our expectations.

This is why we wanted to chat with Amanda Bester at Leaderex. She founded and leads Pragmattica, an independent Digital Consultancy offering services in strategic business development. 

Your brand is the idea that people have of you. Great brands are built on a constant message, with a clear identity and a consensus about what that brand means. Just think Coca-Cola, MacDonalds, Apple and - well you get the idea.

So how does AI help drive brand constancy? How do AI and branding bring together the old art of brand management with the new world of technology and algorithms?

We chat with Emilie Sydney-Smith, the CEO of ExO Works. Emilie helps companies excel at disruptive innovation. She works with many of the Fortune 500 corporations to build new business lines that could swiftly become more profitable than their core business.

These ideas were first written about in Salim Ismail shares in his book, Exponential Organisation. Emilie is the force that turns these ideas into a reality and makes it happen.

If you want to know anything about creating an exponential business – Emilie is the person you want to chat to.

How do people fundamentally make decisions and how do we trust these decisions? How do we build trust through an interaction system that we trust? How do we redesign the future social contract going forward? What role does philosophy, anthropology play alongside the technological, economic and legal development of Blockchain, if any?

These are just some of the conversations that we had with JP Fabri at the Blockchain Africa Conference.

Listen up - it was a fascinating chat ....

If you have any questions about whether or not you should be on the blockchain - Brian Behlendorf, Hyperledger's CEO, breaks down an approach and a framework on how you start looking at this.

He shares some of the projects that they are working on to give us a practical example of how Hyperledger is solving real problems.

Regulation is often seen as a restriction to innovation. And in some cases, it certainly is, but in other cases, not so much. Perhaps what defines the difference is your attitude towards building innovation within the context of regulations.

Charlene Chen, BitPesa’s COO, talks us through the challenge between innovation and regulation, and how you balance the conflicting energies and the management of different stakeholders.

Brett and I finish the year off with a few thoughts and how we will approach the podcast for next year. We have a few changes and tweaks coming up. This is a short one so enjoy!

We are talking AI with Brett Loubser - and bot was this a rabid hole of AI and music, the role of consciousness, our ability to adapt and whether we should be sacred or not.