Performance Marketing Unlocked

The future of AI in marketing and the 'big daddy' ChatGPT


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"Never let a human do a machine's job," said Kate Cox, CMO of AI scale-up BrightBid. The questions marketers should be asking now isn't will AI take jobs, but what do we do with the time that is saved by AI?


Kate saw the 2023 explosion of AI several years back, but explains why we're still in the efficiency stage, and what the real changes will look like in the coming years. In this episode, we talk Elon Musk's halt on development, legislating an unprecedented phenomenon and what happens when you put AI against a comedian...


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Performance Marketing UnlockedBy Performance Marketing World