In this episode, I address the future of brand strategy. What trends are emerging and where are we headed in this complex field? What is the role of a brand strategist and how will it evolve? Find out in this jam-packed solo episode! 

Show notes:

Here are the 10 discussion points

1. Designers becoming strategists
2. Strategy commoditization
3. Emergent vs Top-down approach
4. Marketing science influence
5. Digital vs media-neutral strategy
6. Comms strategy merging with branding
7. Blurred lines between brand, marketing and business strategy
8. Eroding title of a brand strategist.
9. An evolution towards more breadth, and not just depth.
10. The big T strategist (by Julian Cole from Planning dirty)

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