Let's talk branding

The future of brand strategy


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In this episode, I address the future of brand strategy. What trends are emerging and where are we headed in this complex field? What is the role of a brand strategist and how will it evolve? Find out in this jam-packed solo episode! 

Show notes:

Here are the 10 discussion points

  1. Designers becoming strategists
  2. Strategy commoditization
  3. Emergent vs Top-down approach
  4. Marketing science influence
  5. Digital vs media-neutral strategy
  6. Comms strategy merging with branding
  7. Blurred lines between brand, marketing and business strategy
  8. Eroding title of a brand strategist.
  9. An evolution towards more breadth, and not just depth.
  10. The big T strategist (by Julian Cole from Planning dirty)

If you want to learn more about brand strategy, branding, and marketing, go visit letstalkbranding.com and check out the newsletter, courses, or coaching options.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
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Let's talk brandingBy The brand-building podcast by Stef Hamerlinck

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