The differences and commonalities between B2B & B2C branding are endlessly debated. Opinions vary and views are constantly evolving. In this episode of Expert Opinion, Bob Kersten, managing director  of BrandingBusiness San Francisco, discusses the key distinctions between the two with Alan Brew. Bob joins BrandingBusiness with a unique perspective shaped by years of experience in both B2B branding as well as B2C branding.

In this episode, Bob shares with Alan how he believes the industry is changing based on client experiences that have stuck with him over the years.