In this week’s episode I talk with Francesco Pagano, VP Marketing at Fossil, about Brands - Brands of today, of yesterday and of tomorrow. 

Francesco and I used to work together on Tassimo during my days at Mondelez in Zurich. 

Francesco is a seasoned Marketing professional, passionate about innovation, brand management and international business. He is always up for irresistible product concepts, ultimate communication via integrated campaigns, and great Italian food & wine. He co-created a non profit organisation based in NYC called italytime, which gives space to new artists and promotes theatre for kids. 

In this episode, we are covering different aspects on branding, in particular: 

❲5:12❳  What is the role of people in the success of a brand?. ❲9:38❳ How do we balance local needs even down to the individual, with regional and global requirements? What are 3 trends you have identified. 

❲15:33❳ Developing countries are leap-frogging their development path. Which markets & regions are a great source of inspiration and why 

❲19:03❳ Are we moving away from democratisation? 

❲23:40❳  What does it mean to be a luxury brand in the 21st century 

❲26:53❳  Brands longevity - what are the scenarios? ❲31:01❳  We are seeing a lot of conversations around shifting from linear to circular. How realistic is it for the brands to really do the shift? 

Full show notes and links at www.chiaracovone.com/11