Conferences still matter. But the way we design them must change.

With rising costs, economic pressure, and AI reshaping professional development, association leaders can’t afford events that stop at “great content.”

In this episode, Penny Zenker shares:

• Why information is now a commodity
• What Millennials and Gen Z actually expect from events
• How to use real-time feedback and live polling to increase engagement
• A practical framework for embedding accountability into your conference
• How AI can personalize and extend impact long after the event ends

Because the real ROI of a conference isn’t inspiration.

It’s implementation.

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