In this special New Year edition of our Future of the Firm podcast, Fiona Czerniawska, CEO at Source, and Nick Jotischky, our Head of Market Trends, sit down with Head of Content Emma Carroll to dissect the big trends, challenges, and opportunities awaiting professional services firms in the year ahead.

We consider the following questions and more:

• Will 2026 see a return to higher growth norms, or are firms facing another rollercoaster year?

• What will the hotspots of client demand be in the year ahead?

• How can firms move beyond traditional industry segmentation to better understand and serve their clients?

• How will firms secure the capital they need to invest where it really matters in 2026?

• Are your alliances providing true differentiation, and how can you talk about them in a compelling way?

If you enjoyed this conversation, don't miss our sister podcast, Business Leader's Voice. In a recent episode, we talked to Ahmed Abdel Wahab, General Manager for India at Mars, about what it takes to be a truly authentic leader today, particularly in a time of volatility.