In this episode of the Future of the Firm podcast, Nicki Wakefield, Global Clients and Industries Leader at PwC, joins Emma Carroll, Head of Client Voice at Source, to talk about how client needs are changing and the opportunities this creates for firms.
Nicki shares her insights on the shift towards long-term partnerships that focus on deeply understanding the client's unique context, working towards measurable outcomes, and building solid foundations in data and strategy to effectively scale AI.
In this episode, we explore the following questions and more:
In this ever-shifting professional services landscape, it's crucial to be on top of how clients' needs and priorities are changing as the world does. This conversation provides crucial insight and expertise to help turn client pain points into opportunities for your firm.
If you enjoyed this conversation, don't miss our sister podcast, Business Leader's Voice. In this series, we talk directly to business leaders about what is disrupting their industries, what occupies their headspace, and what it is really like for them to work with professional services firms.