In this Tech Bound Conversation, I talk with Cindy Krum about Google's Indexing API, Fraggles, and entity recognition with machine learning.

0:00 Introduction

1:23 How Cindy started Mobile Moxie

2:33 The challenge of writing a book

4:47 New Mobile Moxie tools

9:37 The implications of Apple’s App Store scandal

11:50 why Cindy started Mobile Moxie

15:15 Fraggles and how Cindy discovered them

19:33 How to use Fraggles for SEO

24:04 Wordpress Gutenberg and Indexing APIs

38:55 Gary Illyes and Googler statements

44:37 NLP and entity recognition

50:35 Google’s recent indexing problems

Show notes:

Mobile Moxie: https://mobilemoxie.com/

Sign-up on Mobile Moxie: https://mobilemoxie.com/ with the promo code “KEVIN”!

Cindy Krum’s book: https://www.amazon.com/Mobile-Marketing-Finding-Customers-Matter/dp/0789739763

Ted Talk Eat Pray Love: https://www.ted.com/talks/elizabeth_gilbert_success_failure_and_the_drive_to_keep_creating?language=en

Fraggles article Moz: https://moz.com/blog/the-importance-of-fraggles

Jobs indexing app: https://developers.google.com/search/apis/indexing-api/v3/quickstart

Gary Illyes Q&A: https://www.kevin-indig.com/my-notes-from-the-gary-illes-qa-bay-area-search/

NLP API: https://cloud.google.com/natural-language/

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