What does the future of events look like? How can you leverage the power of digital marketing and content creation to attract and convert your audience? These are some of the questions we explore with Anders Westholm, the digital marketing lead of Invite People, a SaaS service for event management. Anders tells us how Invite People can help you host, plan, execute and follow up events of any type, from in person to hybrid to digital. He also shares his insights on the challenges and opportunities of the event industry, and the value of trust and relevance in building relationships with your audience.