Sportradar has evolved far beyond being just a data provider, they've become a full-stack experience enabler spanning streaming, betting engagement, and sports analytics. Patrick Mostboeck, SVP of Fan Engagement, takes us inside how the company prioritises innovation across soccer, tennis, basketball, and US sports markets. We explore how COVID forced the industry to rethink everything with a fresh mind, why cultural differences between European and Asian markets demand different engagement strategies, and how Sportradar's graduate program revealed that some Gen Z hires don't even watch live sports anymore. Patrick shares lessons on deploying AI responsibly in betting contexts, the patience required to see new features succeed, and why education - not just entertainment - is critical for developing the next generation of sports fans.

What you'll learn in this episode

>> How Sportradar evolved from a pure data company to a 360-degree experience enabler across betting and media.

>> The cultural differences in fan behavior between European and Asian markets, and why they matter.

>> How to deploy AI responsibly in sports betting contexts while navigating ethical and legal boundaries.

>> The importance of educating new fans, not just entertaining existing ones.

About the host

Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.

About the guest

Patrick Mostboeck is a seasoned leader in the global sports technology and fan engagement space, currently serving as Senior Vice President of Fan Engagement and Global Director for Video & Streaming Products at Sportradar,  a world-leading provider of sports data, digital content and streaming solutions for the sports betting and media industries.

With more than a decade of experience in sports, media and technology, Patrick has been instrumental in shaping how data, video and streaming products are developed to enhance the fan and bettor experience. 

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In this episode of The Future of Fandom, Samuel Westberg welcomes Laurence Boyd, Chief Content and Product Officer at E1 Series. Laurence shares how E1, the world's first electric powerboat championship, blends entertainment, cutting-edge tech, and storytelling to redefine what it means to engage fans. From AR/VR innovations to powerful social media strategies, this is a behind-the-scenes look at the future of sports media.

What you'll learn in this episode

>> How E1 leverages social media and celebrity team owners to reach global audiences.

>> Why immersive technologies like AR and VR are central to E1's content strategy.

>> The importance of character-driven storytelling in building fan loyalty.

>> What makes E1 a unique production environment in the sports world.

>> Insights into launching a sport from scratch and navigating startup constraints.

Meet our guest

Laurence Boyd is Chief Content & Product Officer at E1 Series and founder of 1311 Content. A veteran of sports media, he's held leadership roles at Formula E, Hawk-Eye Innovations, and The Coaches' Voice, with a focus on storytelling, innovation, and commercial growth.

Meet our host

Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.

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What does it take to turn passive viewers into loyal fans? In this episode of The Future of Fandom, YES Network's Vice President of Strategy & Business Development, Matthew Duarte, joins host Miheer Walavalkar to unpack how smart product strategy, nimble third-party partnerships, and data-driven decision-making are reshaping the fan experience. Discover how YES Network's innovations in gamification, streaming, and community engagement are setting new standards in sports media.

What you'll learn in this episode

>> How YES Network evolved its streaming platforms to enhance user experience and retention

>> Why fan engagement needs to be treated as a holistic, long-term business strategy

>> Key lessons from building gamified features like Pick & Play and rewards programmes

>> The role of community features in deepening viewer connection and boosting loyalty

>> How YES Network balances innovation, speed, and ROI with lean, cross-functional teams

Meet our guest

Matthew Duarte is Vice President of Strategy & Business Development at YES Network. With a background in finance, corporate strategy, and sports media, he leads strategic initiatives across partnerships, product, and commercial innovation.

Meet our host

Miheer Walavalkar is the CEO and Co-founder of LiveLike, a leading fan engagement tech company powering billions of interactions for major sports and media brands.

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In this episode of The Future of Fandom, Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic fan engagement with monetisation. From Bleacher Report to Roland Garros, Stefanie shares how digital transformation, interactive experiences, and community-first thinking are reshaping sports media and fandom.

What You'll Learn in This Episode

>> How TNT Sports integrates monetisation with authentic fan engagement across platforms.

>> Why understanding cultural relevance is key to building loyal fan communities.

>> The importance of listening to fans when shaping content and digital strategy.

>> How to take calculated risks in sports media without alienating audiences.

>> Stefanie’s vision for expanding live sports experiences to underserved communities.

Meet Our Guest

Stefanie Rapp is SVP and Commercial Growth Officer at TNT Sports. With 15+ years in media and digital leadership, she drives revenue across top brands like Bleacher Report. Known for her people-first leadership, Stefanie fuses fan-centric thinking with business acumen to shape the future of sports media.

About the Host

Miheer Walavalkar is the CEO and Co-founder of LiveLike, a leading fan engagement tech company powering billions of interactions for major sports and media brands.

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How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on community and experimentation.

What You'll Learn in This Episode

>> How Yahoo leverages gamification to boost fan loyalty and engagement.

>> The strategy behind Daily Draw and partnerships with creators like MrBeast.

>> Why community feedback shapes Yahoo's product roadmap.

>> The role of AI in personalising sports experiences.

>> How Yahoo balances its legacy user base with Gen Z preferences.

Meet our guest

Ryan Spoon is the President of Yahoo Media Group, leading Yahoo Sports, Finance, and new digital ventures. A seasoned media executive, he has previously held top roles at Sorare, BetMGM, and ESPN, driving digital transformation across the sports and gaming sectors.

Meet our host

Miheer Walavalkar is the CEO and co-founder of LiveLike, a fan engagement platform powering experiences for global giants like the NBA, UEFA, and FOX. He’s a recognised industry leader transforming how audiences interact with content in real time.

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LiveLike takes listeners inside SportsPro AI and Leaders Week for a behind-the-scenes look at how AI is revolutionising the sports and media landscape. In this special edition of The Future of Fandom, leaders from LiveLike and major broadcasters unpack trends in fan engagement, workflow automation, and personalized streaming. Discover how rights holders and tech innovators are building the next generation of fan experiences.

What you'll learn in this episode

>> Why AI is central to future fan engagement strategies across sports.

>> How global broadcasters like Warner Bros. Discovery and Eurovision are adopting AI to personalise content.

>> The role of workflow automation in editorial, product, and engineering teams.

>> How gamification and loyalty programmes are evolving beyond gimmicks.

>> Why younger audiences demand interactive, creator-led sports content.

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How can clubs, leagues, and content creators monetise digital assets without pushing away fans? In this episode of The Future of Fandom, Samuel Westberg, Co-Founder of LiveLike, sits down with Andy Meikle, Founder & CEO of Recast, to explore how fintech infrastructure is transforming fan engagement and content distribution. Discover the evolution of microtransactions, smart paywalls, and why subscription fatigue is pushing the sports media industry into a bold new era.

What You'll Learn in This Episode

>> How Recast evolved from a content platform to a fintech solution for rights owners.

>> Why subscription fatigue is reshaping fan consumption patterns in sports media.

>> The power of microtransactions and branded credits in building loyalty.

>> How smart paywalls can enable seamless content access across platforms.

>> What clubs and leagues must do to build a first-party data strategy around fan engagement.

Meet our guest

Andy Meikle is the Founder & CEO of Recast, a next-gen monetisation platform bridging media, sport, and fintech. With a background in digital innovation and entrepreneurship, Andy is leading the charge in building transparent, direct-to-consumer payment infrastructure for the global content industry.

Meet our host

Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.

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In this special edition of The Future of Fandom, the mics are turned around as hosts Miheer Walavalkar and Samuel Westberg become the guests. They dive deep into how artificial intelligence is reshaping fan engagement, from breaking down organisational silos to launching LiveLike's new AI assistant, Genie. A must-listen for sports and media professionals navigating the future of loyalty and fan data.

What You'll Learn in This Episode

>> Why fan engagement needs to be built brick by brick—not with one-off gimmicks.

>> How AI tools like Genie help sports brands scale content and streamline workflows.

>> The importance of breaking down organisational silos for a unified fan experience.

>> Practical examples of how AI can save time and drive smarter decision-making.

>> The mindset shift needed to adopt AI responsibly and effectively.

Meet our guests

Miheer Walavalkar is the CEO and Co-founder of LiveLike, a leading fan engagement tech company powering billions of interactions for major sports and media brands.

Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.

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In this special episode of The Future of Fandom, hosts Miheer Walavalkar and Samuel Westberg sit down with sports media veteran Peter Hutton to explore the evolving business case for fan engagement and gamification. They dive into how fan data, community-building, and interactive experiences are reshaping loyalty, monetisation, and broadcast strategies across the industry.

What You'll Learn in This Episode 

>> Why capturing first-party fan data is essential for monetisation and long-term growth

>> How private equity evaluates sports properties using audience insight and engagement metrics

>> The limitations of relying solely on social media platforms for fan relationships

>> Practical examples of gamification driving deeper fan retention and loyalty

>> Why even smaller leagues and emerging sports must prioritise direct fan engagement

Meet Our Guest

Peter Hutton is a seasoned sports media executive with decades of experience leading major networks including Eurosport and Meta. Now an advisor and board member to global sports organisations, he shares unique insights on the future of fan engagement and broadcasting.

About the Hosts

Miheer Walavalkar is the CEO and Co-founder of LiveLike, a leading fan engagement tech company powering billions of interactions for major sports and media brands.

Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.

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In this episode of The Future of Fandom, Miheer Walavalkar, CEO and co-founder of LiveLike, sits down with Bo Han, Chief Commercial Officer at Transmit, to explore the evolving dynamics of live sports consumption and monetisation. Bo shares insights from his journey at Twitter, Buzzer, and now Transmit, diving deep into how real-time fan engagement, personalisation, and streaming innovation are reshaping the sports media landscape. This is a must-listen for anyone passionate about future-proofing fan experiences and monetisation models.

What You'll Learn in This Episode

>> Why real-time attention is the most valuable currency in live sports

>> How Gen Z consumes sports differently—and what that means for engagement strategies

>> The shift from linear TV to streaming and its impact on monetisation

>> The role of AI and personalisation in delivering fan-first ad experiences

>> Why the future of sports media is about scalable, non-intrusive monetisation formats

Meet Our Guest

Bo Han is the Chief Commercial Officer at Transmit, leading commercial strategy for advanced in-stream advertising across digital video. Formerly founder and CEO of Buzzer and Director of Content Partnerships at Twitter, he’s a seasoned executive reshaping the future of live content monetisation.

About the Host

Miheer Walavalkar is the CEO and co-founder of LiveLike, a fan engagement platform powering experiences for global giants like the NBA, UEFA, and FOX. He’s a recognised industry leader transforming how audiences interact with content in real time.

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