Marketing with Purpose

The Future of Fundraising with Network For Good's Kimberly O'Donnell


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When I interviewed Kimberly O’Donnell with Network for Good I thought I’d learn all about donor management software. But you know what? I learned waaaay more.

She shares inside knowledge about:

  • Current fundraising trends
  • How organizations can embrace text messaging to communicate with donors
  • Changes in the pipe for Network for Good
  • What Bonterra’s recent purchase of Network for Good means for the company
  • Ways to deepen relationships with donors by meeting them where they are
  • You’re sure to walk away with at least a nugget or two of goodness from this interview or at least enjoy geeking out with us!

     

    Timestamps

    Introducing Kimberly O’Donnel and Network for Good - 0:41
    Fundraising trends - 10:23
    Should we text donors? - 18:36
    Exploring ways to connect to encourage donations - 23:15
    The importance of communicating authentically - 26:40
    Finding time to do the work - 32:36
    Listening to customers to improve Network for Good - 38:23
    Resources available through Network for Good - 46:55
    Becoming “anti-fragile” - 52:52
    Where to find more about Network for Good - 54:34

     

    For a fully-formatted blog post of this episode, visit https://mayecreate.com/blog/the-future-of-fundraising-with-network-for-goods-kimberly-odonnell/

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    Marketing with PurposeBy MayeCreate Design

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