Welcome to The Future of In-House Creative Leadership, a podcast brought to you by the Inside Out® Community – the professional home for in-house creative leaders across the UK and EMEA.
I’m Emma Sexton, the founder of Inside Out® which is the world’s first independent community for ambitious in-house creative leaders. Our only agenda? to get our members into the highest levels of influence and persuasion within their brands.
I won’t be the first person to tell you that design and creativity should be at board level. It’s a topic which has come up continually, yet never seems to gain lasting traction. But I might be one of the very few people to tell you that the shifts currently taking place in business, brand and technology will move in-house creative leaders into a prime position to successfully operate at board level, once and for all.
The world has shifted tectonically. Businesses now compete on a global stage, and with that, brand is now their only differentiator – a sum of emotions from every customer interaction. How do we create emotions? With design and creativity. So, who is going to be the guardian of that creativity? It really can only be an in-house creative leader.
So join me as I speak to our community members, award winners, advisors and industry experts on how we can elevate the role of in-house creativity to the highest levels of business – the C-Suite.
Download our full report on the Future of In-House Creative Leadership for FREE here > https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
To find out more about the Inside Out Community and our membership and awards programs head to www.theinsideout.community
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