Why do so many home service brands fail to scale?

In this episode of The Juice Consumer Direct Podcast, Ruben Ugarte—GM of Home Services at ActiveProspect—joins Carson Poppenger and Justin Jump to break down the biggest marketing, lead gen, and compliance challenges facing home renovation companies today. From automating analytics to bridging the sales-marketing divide, Ruben shares proven strategies to boost efficiency and reduce acquisition costs.

If you're growing a roofing, solar, windows, or HVAC brand, this episode delivers the hard-won lessons and modern tactics you need to compete in 2025 and beyond.

🔍 Topics covered:

Marketing trends in home renovation

Multichannel outreach and consumer behavior

The real cost of bad data (and how to fix it)

Bridging the gap between marketing and sales teams

Why clean compliance = better performance

How automation gives small teams scale

🎙 Featuring Ruben Ugarte

Ruben is the GM of Home Services at ActiveProspect and a 10+ year veteran of the home services and solar space. From his early days in roofing to managing multimillion-dollar digital campaigns, Ruben has helped contractors across the U.S. adopt modern tools and strategies for lead generation, compliance, and growth. Today, he leads national go-to-market efforts helping brands integrate smarter acquisition technology across every funnel stage.

For more information, please visit GoSqueeze.com