Is this a bad time to get into the licensing industry as a designer? What products are people buying now?

 

These are great question and ones that I got asked a couple of weeks ago. To really explore this topic with an insider's perspective, I'm stoked to have my licensing agent Julie Turkel back on the show.

 

Julie has been in the licensing industry for 25+ years now (check out Episode 13 for more of her story).  She is also my co-instructor for our course, Brand Plus Brand, all about starting a building a licensing business.

 

It's fair to say that Julie knows a thing or two about trending categories, trending themes, when to pivot, and working with manufacturers and retailers to get your designs on products.

 

In this bonus episode, we talk about where it might be beneficial to focus your energy and time during this global pandemic to keep your licensing business moving forward. And yes, art is still very much alive.

 

Episode show notes: https://jennarainey.com/futureoflicensing/