In this episode we discuss the future of marketing in Canine Rehabilitation as well as discussing what “real marketing” is. We’ll look at how canine rehabilitation clinics have dealt with marketing in the past because it’s important to understand where we’re coming from, so we know where we should be heading towards. In the past, clinics were very successful building up a network of veterinary referrals and relying on word-of-mouth referrals, but is that still the best way to build your business? Today, there are more standalone rehabilitation clinics, and most large specialty centers also have their own in-house rehabilitation section. So where does that leave clinics the relied so much on veterinary referrals in the past?

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