Look to the past to see the future. That’s the theme of CTA’s latest conversation with RPA’s Chief Marketing and Innovation Officer, Tim Leake. After years of leading his renowned “Future of Marketing” workshop at places like the Cannes Lions Festival, he’s discovered human behavior isn’t always predictable, but it is cyclical. By asking probing questions and understanding historical trends, he shows marketers and brands how to not just predict, but own, their futures.