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The Future of MarTech with Scott Brinker & Frans Riemersma
The MarTech landscape has exploded to thousands of tools, AI agents are rewriting the rules of automation, and most companies still haven't figured out how to get real value from the stack they already have. In this episode, guest host Tim Ahlenius sits down with Scott Brinker, "The Godfather of MarTech," Frans Riemersma of Martech Tribe, and Americaneagle.com's Tony Stehn and Harley Helmer. They unpack why over-buying tech silently kills marketing performance, why strategy and process have to come before technology decisions, and why consolidation may not save you the way you think.
This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
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By Americaneagle.com Studios
5
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The MarTech landscape has exploded to thousands of tools, AI agents are rewriting the rules of automation, and most companies still haven't figured out how to get real value from the stack they already have. In this episode, guest host Tim Ahlenius sits down with Scott Brinker, "The Godfather of MarTech," Frans Riemersma of Martech Tribe, and Americaneagle.com's Tony Stehn and Harley Helmer. They unpack why over-buying tech silently kills marketing performance, why strategy and process have to come before technology decisions, and why consolidation may not save you the way you think.
This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
Connect with: