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In this episode of FUTUREPROOF, we're diving into the fast-paced world of financial technology with Atif Siddiqi, founder and CEO of Branch. The company strives to revolutionize payment methods by offering instant, digital solutions that enhance worker satisfaction and promote financial wellness. Atif discusses how Branch aligns with emerging payment technologies like FedNow and addresses the demand for quicker access to earnings, especially within the gig economy. We explore the challenges of traditional payment systems, Branch's innovative strategies for improving user experience, and the regulatory landscape affecting fintech. Join us for a deep dive into the future of payments and financial health.