Primary Care is changing. That's an understatement. Consumers are popping off about struggles with traditional Primary Care, so new entrants are popping up to fill those needs. Meanwhile, health systems are re-envisioning primary care as a funnel into specialty care. And last week, Amazon launched One Medical nationwide on its homepage. With all this movement—what does the future look like—and how can your primary care offering show up? Join us for a fiery debate (and let us know if you agree or disagree).

Also... hear our hot take on the virality of Ozempic. We couldn't help ourselves.