Considering the context of today’s society and its abundance of information, instant gratification is the status quo. Search engines are repositioning themselves to become “answer engines” rather than just “search engines” by efficiently providing users with what they need. Artificial Intelligence (AI) will aid search engines to understand human intent by identifying the meaning associated with every search query. In this session, you will learn the most up-to-date trends for digital marketers to increase website visibility online, by creating a tailor-made search experience using AI.

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