What happens when AI agents start shopping for you? Maurice Jongerius, Product Director Consumer at bol and 15-year e-commerce veteran, takes us on a journey from 1% mobile traffic in 2010 to the AI revolution today. We explore how search is evolving from filters to natural language, why trust matters more than ever, and what "vibe coding" says about creativity in the AI era. If you're curious where retail is headed in the next 2–3 years, this episode is your crystal ball.

What this episode covers

• The two big shifts: social commerce vs. AI • Why trust is more important than ever when you can't tell what's real • The future split: routine purchases handled by agents vs. complex journeys with human-in-the-loop • The rise of "vibe coding" and what it means for creativity