In this episode, I take a deep-dive look into the future of sneaker retail amid the generational shift in what we buy, and the technological changes happening everyday. I look into recent store closures, the decline of big box retailers and malls and contemplate the long-term future of retail. Finally, I examine what retailers need to do to save brick-and-mortar retail, and what Nike can do to help going forward. I also talk about Kanye story in NYT, CPFM Flea 2, and Complex cancelling shows.

Sockjig Socks in Elachi Green available now at shop.sockjig.com

Timestamps

00:00 - George Cold Open

00:20 - Intro

01:45 - Sockjig Socks Available Now

03:58 - Pickups, Skips, Misses

06:34 - Kanye NYT Story

11:17 - CPFM Flea 2

23:28 - Complex and the Future of Digital Media

31:34 - The Future of Sneaker Retail

36:32 - Sneaker Retail Closures

40:13 - History of Retail

41:32 - Classic Retail Model

44:23 - Generations

47:45 - The Decline of Retailers

54:00 - Current State of Sneaker Retail

59:44 - Sneaker Brands and DTC

1:02:48 - Everything Online

1:07:39 - How to Save Retail

1:23:49 - What Nike Can Do To Help

1:29:23 - Summary

Books

Retail Therapy by Mark Pilkington

The Secret Life of Groceries: The Dark Miracle of the American Supermarket by Benjamin Lorr

Links

⁠https://linktr.ee/sockjig⁠⁠⁠

⁠⁠⁠https://shop.sockjig.com/